Tool or Technology
TT0138

Synthesia Foundations

Create, Localize & Scale AI-Powered Business Videos

Synthesia
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Synthesia to create professional AI-avatar videos for business, learning, and communication requirements.
  • Apply structured scripting and prompting techniques to convert documents, ideas, presentations, and business content into engaging videos.
  • Use AI avatars, voices, scenes, media, and editing capabilities to produce polished presenter-led content.
  • Localize videos for different audiences using AI translation, dubbing, voice, subtitles, and multilingual delivery capabilities.
  • Build reusable branded video workflows while applying consent, accessibility, quality, and responsible synthetic-media practices.

Technology covered

SynthesiaAI Video AssistantAI AvatarsExpressive AvatarsAI VoicesVoice CloningAI DubbingVideo TranslationBrand KitInteractive VideoVideo Analytics

Who should attend

  • Learning & Development Professionals
  • Corporate Trainers & Instructional Designers
  • Marketing & Communications Professionals
  • Internal Communications Teams
  • Sales Enablement Professionals
  • Customer Education & Customer Success Teams
  • Human Resources Professionals
  • Product Marketing Professionals
  • Content & Digital Learning Teams
  • Business Professionals Creating Training or Communication Videos

Prerequisites & Participant Readiness

  • Basic computer and internet proficiency
  • Familiarity with presentations, documents, scripts, or digital communication is helpful
  • Basic understanding of business or learning-content requirements is beneficial
  • No professional video-editing experience required
  • No programming knowledge required
  • No previous Synthesia experience required
  • Custom avatars and voice-cloning activities must follow appropriate consent and organisational policies

TOC Modules

Concepts
  • Understanding Generative AI for business-video creation
  • Understanding Synthesia and its role in training, communication, marketing, and knowledge sharing
  • Understanding AI avatars, voices, scenes, scripts, media, and video generation
  • Comparing traditional video production with AI-assisted production
  • Understanding strengths, limitations, and the importance of human review
Practical activities
  • Exploring the Synthesia video editor and workspace
  • Creating a first presenter-led AI video from a short business script
  • Reviewing the generated video for clarity, realism, and communication quality

Scenarios

Training Document to Multilingual Learning Video

Training Document / Presentation → AI Video Assistant → Script → AI Avatar & Voice → Visuals → Translation / Dubbing → Learning Video

Participants transform existing training or process documentation into professional presenter-led video content and localize it for different workforce audiences, reducing repeated production effort.

Business Communication to Interactive Video

Business Message → Script → Branded AI Video → CTA / Branching / Quiz → Publish → Analytics

Participants turn an internal communication, product update, or employee message into an interactive branded video and use engagement analytics to understand viewer participation and improve future content.

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