Tool or Technology
TT0136

Mastering Jasper

Advanced Marketing Agents, Brand Intelligence & Content Automation

Jasper
Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced expertise in using Jasper as an enterprise AI marketing platform for strategy, research, campaigns, content creation, optimization, localization, and marketing operations.
  • Build governed brand intelligence using Jasper IQ, Brand Voice, Audiences, Product IQ, Knowledge Base, Style Guide, and Visual Guidelines.
  • Design reusable and scalable marketing workflows using purpose-built Jasper Agents, custom agents in Jasper Studio, and structured content pipelines in Jasper Grid.
  • Apply GEO, SEO, AEO, research, competitive intelligence, personalization, localization, and multi-channel content-production techniques across enterprise marketing activities.
  • Integrate Jasper with existing marketing and business systems through connectors, API, and MCP while applying appropriate permissions, security, governance, and human review.

Technology covered

Jasper AIJasper IQBrand VoiceAudiencesKnowledge BaseProduct IQStyle GuideVisual GuidelinesJasper CanvasJasper ChatAgent LibraryResearch AgentTranslation AgentOptimization AgentJasper StudioJasper GridGEO HubImage SuiteKnowledge ConnectorsJasper IntegrationsJasper API & Jasper MCP

Who should attend

  • Marketing Managers & Marketing Leaders
  • Content Marketing Professionals
  • Brand Managers & Brand Strategy Teams
  • Digital Marketing Professionals
  • Product Marketing Professionals
  • Performance Marketing Teams
  • SEO, AEO & GEO Professionals
  • Corporate Communications Professionals
  • Social Media Marketing Teams
  • Demand Generation Professionals
  • Lifecycle & Email Marketing Professionals
  • Campaign Managers
  • Marketing Operations Professionals
  • Creative Operations Teams
  • Digital Transformation & Marketing Technology Teams

Prerequisites & Participant Readiness

  • Basic understanding of Generative AI and marketing-content workflows
  • Familiarity with digital marketing, content marketing, branding, campaigns, or communications is beneficial
  • Basic experience with AI prompting is recommended
  • Understanding of brand guidelines, audiences, products, and marketing channels is helpful
  • Familiarity with SEO and digital-content concepts is beneficial for optimization modules
  • No coding expertise is required for the core programme
  • API, JSON, or integration knowledge is helpful for developer-oriented modules
  • Some advanced Jasper IQ, Studio, Grid, GEO, integration, API, and governance capabilities may depend on workspace permissions and organisational configuration
  • Completion of shorter Jasper programmes is not required

TOC Modules

Concepts
  • Understanding Jasper as an AI platform purpose-built for marketing execution
  • Understanding the relationship between Agents, Jasper IQ, content pipelines, Canvas, Grid, and integrations
  • Understanding generative assistance versus agent-driven marketing execution
  • Understanding AI applications across brand, content, campaign, lifecycle, product, and performance marketing
  • Understanding human accountability for AI-generated marketing decisions and content
Practical activities
  • Exploring the current Jasper workspace and major capabilities
  • Comparing manual, AI-assisted, and Agent-driven marketing workflows
  • Mapping Marketing Requirement → Brand Context → Agent → Content → Review → Activation

Scenarios

Enterprise Product Launch Campaign

Product IQ + Brand Voice + Audiences → Research Agent → Campaign Brief Agent → Canvas → Channel-Specific Agents → Jasper Grid → Localization → Brand & Compliance Review → Campaign Assets

Participants transform approved product and market information into a coordinated multi-channel launch campaign while maintaining product accuracy, brand consistency, audience relevance, and scalable content production.

AI Visibility & Content Optimization Engine

GEO Hub → Competitor / Citation Analysis → Content Gap Identification → Jasper Grid → Research Agent → Optimization Agent → Jasper IQ → Human Review → Updated Web Content

Participants build a continuous content-optimization workflow that identifies where a brand is underrepresented in AI-generated search, creates prioritized improvements, and produces governed content designed to strengthen visibility across AI and search environments.

Related programmes

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