Tool or Technology
TT0135

Jasper in Action

Create, Govern & Scale AI-Powered Marketing Content

Jasper
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in using Jasper for end-to-end marketing content creation, research, campaigns, optimization, localization, and collaboration.
  • Configure Jasper IQ to ground AI outputs in approved brand voice, audience, product, knowledge, style, and visual standards.
  • Use purpose-built Jasper Agents to accelerate structured marketing activities across content, product marketing, social media, campaigns, research, and optimization.
  • Build scalable content workflows using Canvas, Grid, Agents, and Jasper Studio while maintaining brand and factual consistency.
  • Apply AI-search visibility, governance, quality-control, and human-review practices to enterprise marketing workflows.

Technology covered

Jasper AIJasper IQBrand VoiceAudiencesKnowledge BaseProduct IQStyle GuideVisual GuidelinesJasper CanvasJasper AgentsResearch AgentTranslation AgentJasper GridJasper StudioGEO HubAI Image Suite

Who should attend

  • Marketing Professionals
  • Content Marketing Professionals
  • Digital Marketing Teams
  • Product Marketing Professionals
  • Brand & Corporate Communication Teams
  • Social Media Marketing Professionals
  • Performance Marketing Teams
  • Lifecycle & Email Marketing Professionals
  • Demand Generation Professionals
  • Marketing Operations Teams
  • Sales Enablement & Content Teams
  • Marketing Managers & Leaders

Prerequisites & Participant Readiness

  • Basic understanding of marketing, communication, or content-development workflows
  • Familiarity with digital content such as blogs, emails, social posts, landing pages, campaigns, or product messaging is recommended
  • Basic understanding of Generative AI and prompting is helpful but not mandatory
  • Familiarity with brand guidelines and target-audience concepts is beneficial
  • No programming knowledge required
  • Access to relevant Jasper capabilities should be available for hands-on exercises
  • Some Jasper IQ, Agent, Studio, Grid, governance, or integration capabilities may depend on organisational configuration
  • Completion of shorter Jasper programmes is not required

TOC Modules

Concepts
  • Understanding Jasper as an AI platform designed specifically for marketing workflows
  • Understanding the relationship between Jasper IQ, Agents, Canvas, Grid, Studio, and GEO capabilities
  • Understanding generative AI across planning, research, creation, transformation, localization, and optimization
  • Differentiating general-purpose AI from marketing-specific AI workflows
  • Understanding AI limitations, factual accuracy, brand risk, and human accountability
Practical activities
  • Navigating the Jasper workspace
  • Exploring Jasper's primary marketing workflows
  • Creating an initial marketing asset from a structured requirement
  • Identifying Jasper opportunities across a sample marketing process

Scenarios

Product Launch to Multi-Channel Marketing Campaign

Product Information → Product IQ & Knowledge Base → Audience → Brand Voice → Research Agent → Campaign Brief → Canvas → Blog / Email / Social / Web Content → Grid Scaling → Localization → Review

Participants transform approved product information into a coordinated, brand-governed product-launch campaign across multiple channels while maintaining product accuracy, audience relevance, and consistent messaging.

AI Visibility Gap to Optimized Content Workflow

GEO Hub → Brand & Competitor Visibility Analysis → Content Opportunity → Research Agent → Jasper IQ → Content Creation → Optimization → Grid → Human Review → Publication-Ready Content

Participants identify an AI-search visibility opportunity and convert it into a structured research, creation, optimization, and scalable-content workflow.

Related programmes

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