Tool or Technology
TT0134

Jasper Foundations

Create, Campaign & Scale On-Brand Marketing Content with AI

Jasper
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Jasper for professional marketing content creation, research, campaign planning, and content transformation.
  • Apply structured prompting techniques to generate relevant, audience-specific, and business-ready marketing outputs.
  • Configure Jasper IQ capabilities to maintain consistent brand voice, audience alignment, product information, and content standards.
  • Use Jasper Canvas and purpose-built Agents to create and coordinate multi-channel marketing content more efficiently.
  • Build reusable marketing workflows that improve content consistency, productivity, and human-governed AI usage.

Technology covered

JasperJasper ChatJasper IQBrand VoiceAudiencesKnowledge BaseProduct IQStyle GuideVisual GuidelinesJasper CanvasJasper AgentsJasper Grid

Who should attend

  • Content Marketing Professionals
  • Digital Marketing Professionals
  • Brand Marketing Professionals
  • Product Marketing Professionals
  • Performance Marketing Professionals
  • Social Media Professionals
  • Marketing Communications Professionals
  • Campaign Managers
  • Growth Marketing Professionals
  • Marketing Operations Teams
  • Corporate Communications Professionals
  • Marketing Managers & Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing and business communication
  • Familiarity with common marketing content such as emails, social posts, blogs, advertisements, or landing pages
  • Basic computer and internet proficiency
  • No previous Jasper experience required
  • No programming knowledge required
  • Availability of some Jasper IQ, Agent, Grid, and governance capabilities may depend on the organisation's Jasper plan and permissions

TOC Modules

Concepts
  • Understanding Generative AI in modern marketing and content operations
  • Understanding Jasper as a marketing-focused AI platform
  • Exploring Jasper Chat, Jasper IQ, Canvas, Agents, and Grid
  • Understanding AI-assisted content creation versus traditional marketing workflows
  • Understanding strengths, limitations, hallucinations, and human marketing judgement
Practical activities
  • Exploring the Jasper workspace through guided marketing activities
  • Generating a simple marketing output from a campaign requirement
  • Comparing generic AI content with context-rich marketing content

Scenarios

Campaign Brief to Multi-Channel Marketing Content

Campaign Objective → Jasper IQ → Campaign Brief Agent → Canvas → Email / Social / Ads / Web Content → Brand Review

Participants transform a campaign requirement into coordinated multi-channel assets while maintaining consistent brand voice, audience relevance, approved product information, and messaging.

Product Information to Scalable On-Brand Content

Product Knowledge → Product IQ / Knowledge Base → Jasper Grid → Audience Variations → Content Optimisation → Approved Marketing Assets

Participants use governed product information and Jasper's scalable content workflow to generate multiple accurate, audience-specific marketing assets while reducing repetitive content-production effort.

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Instructor-ledVirtualHybrid

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