Tool or Technology
TT0133

Jasper Unlocked

Create On-Brand Marketing Content with AI

Jasper
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand Jasper as an AI platform designed specifically for marketing and brand-focused content creation.
  • Explore how Jasper uses brand voice, audience information, knowledge, and style guidance to produce more consistent marketing outputs.
  • Develop awareness of effective prompting and context-setting techniques for generating relevant, on-brand content.
  • Experience practical Jasper workflows for writing, repurposing, campaign ideation, and multi-channel marketing content.
  • Recognise responsible practices related to brand governance, factual accuracy, claims, approvals, and human review.

Technology covered

JasperJasper IQBrand VoiceAudiencesKnowledge BaseJasper ChatMarketing AppsCampaign Workflows

Who should attend

  • Marketing Professionals
  • Content Marketing Teams
  • Brand & Communications Professionals
  • Digital Marketing Professionals
  • Social Media Professionals
  • Product Marketing Professionals
  • Campaign Managers
  • Copywriters & Content Creators
  • Corporate Communications Professionals
  • Marketing Operations Teams
  • Growth Marketing Professionals
  • Sales Enablement & Pre-Sales Professionals

Prerequisites & Participant Readiness

  • Basic computer and internet proficiency
  • Familiarity with marketing communication, campaigns, or content creation is helpful
  • Basic understanding of brand tone and target audiences is beneficial
  • No AI or programming knowledge required
  • No previous Jasper experience required
  • Availability of some capabilities may depend on organisational plan and workspace permissions

TOC Modules

Concepts
  • Understanding Generative AI in modern marketing workflows
  • Understanding Jasper as an AI platform purpose-built for marketing teams
  • Exploring Jasper Chat, Jasper IQ, marketing applications, campaigns, and agents at an awareness level
  • Understanding where AI can support content creation, repurposing, campaign development, and brand consistency
  • Recognising AI limitations and the importance of marketer review
Practical activities
  • Exploring the Jasper workspace and core marketing capabilities
  • Generating a simple marketing output from a basic business requirement

Scenarios

Campaign Brief to Multi-Channel Content

Campaign Brief → Jasper IQ → Brand & Audience Context → Content Generation → Channel Variations → Review → Campaign Assets

Participants use Jasper to transform a marketing brief into coordinated email, social, and campaign content while maintaining consistent brand voice, messaging, and audience relevance.

Existing Content to Reusable Marketing Assets

Long-Form Content → Jasper Analysis → Key Messages → Repurposing → Social / Email / Sales Content → Brand Review

Participants repurpose an existing article, product document, or marketing asset into multiple channel-specific outputs, improving content-production efficiency without losing brand consistency.

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Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.