Tool or Technology
TT0131

Google Veo in Action

Direct, Generate & Scale Cinematic AI Video

Google Veo
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in using Google Veo 3.1 to create professional AI-generated video for marketing, learning, communication, product, and storytelling requirements.
  • Apply structured cinematic prompting to control subjects, actions, camera movement, composition, lighting, style, dialogue, sound, and atmosphere.
  • Use images, characters, products, objects, and style references to achieve greater visual consistency across multiple shots.
  • Build connected video sequences using image-to-video, first-and-last-frame generation, Ingredients to Video, and scene-extension workflows.
  • Develop reusable AI-video production workflows with appropriate brand, copyright, consent, authenticity, and human-review controls.

Technology covered

Google Veo 3.1Google FlowGeminiText-to-VideoImage-to-VideoIngredients to VideoFrames to VideoReference ImagesFirst & Last Frame GenerationNative Audio GenerationVideo ExtensionPortrait VideoSynthID

Who should attend

  • Video Content Creators
  • Marketing & Communications Professionals
  • Creative & Visual Designers
  • Advertising & Campaign Professionals
  • Social Media & Content Teams
  • Brand & Corporate Communication Professionals
  • Video Editors & Motion Designers
  • Product Marketing Professionals
  • Learning & Development Content Teams
  • Instructional Designers
  • Creative Directors & Art Directors
  • Digital Content & Innovation Teams

Prerequisites & Participant Readiness

  • Basic computer and internet proficiency
  • Familiarity with video, visual communication, marketing, learning content, or digital media is beneficial
  • Basic understanding of Generative AI is helpful but not mandatory
  • Basic awareness of shots, framing, camera movement, lighting, and visual storytelling is recommended
  • Familiarity with AI image-generation tools is beneficial
  • No advanced professional video-editing experience required
  • No programming knowledge required for the core programme
  • Appropriate Gemini, Google Flow, or other supported Veo access should be available for hands-on activities
  • Completion of shorter Google Veo programmes is not required

TOC Modules

Concepts
  • Understanding generative AI for cinematic video creation
  • Understanding Google Veo 3.1 and its role within Google's creative AI ecosystem
  • Understanding Google Flow as an AI filmmaking and creative-production workspace
  • Understanding text-to-video, image-to-video, reference-based, and extension workflows
  • Understanding current output durations, resolutions, and aspect ratios
  • Understanding the limitations of AI-generated video and the role of human direction
Practical activities
  • Exploring the Veo and Flow creation environments
  • Generating an initial video from a simple business requirement
  • Comparing multiple interpretations of a common creative brief

Scenarios

Product Brief to Cinematic Video Campaign

Product Brief → Storyboard → Product References → Ingredients to Video → Cinematic Camera Prompts → Native Audio → Multi-Shot Sequence → Scene Extension → Portrait & Landscape Versions → Brand Review

Participants transform an approved product and campaign requirement into a coordinated set of cinematic promotional videos while maintaining product appearance, visual direction, audio, and narrative consistency.

Learning Scenario to Immersive AI Video

Learning Objective → Scenario Design → Character & Environment References → First Frame → Veo Generation → Dialogue & Ambient Audio → Additional Shots → Scene Extension → Quality Validation

Participants convert a workplace or learning scenario into an immersive AI-generated video that combines realistic environments, characters, controlled cinematography, dialogue, and contextual audio.

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