Tool or Technology
TT0130

Google Veo Foundations

Generate, Direct & Refine AI-Powered Videos

Google Veo
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Google Veo to generate professional AI-powered video content.
  • Apply structured video-prompting techniques to control subject, action, composition, camera movement, lighting, style, and audio.
  • Use text, image, and reference-based workflows to improve visual consistency across generated scenes.
  • Create and refine multi-shot videos using native audio, scene extension, frame control, and AI-assisted editing.
  • Build repeatable AI-video workflows while applying quality, copyright, consent, brand, and responsible-use practices.

Technology covered

Google Veo 3.1Google FlowText-to-VideoImage-to-VideoIngredients to VideoFrames to VideoNative Audio GenerationVideo ExtensionAI Video Editing

Who should attend

  • Marketing & Communications Professionals
  • Video Content Creators
  • Advertising & Campaign Professionals
  • Social Media & Content Teams
  • Creative & Brand Professionals
  • Product Marketing Professionals
  • Learning & Development Content Designers
  • Digital Marketing Professionals
  • Presentation & Communication Designers
  • Creative Strategists & Innovation Teams

Prerequisites & Participant Readiness

  • Basic computer and internet proficiency
  • Familiarity with images, videos, or digital-content creation is helpful
  • Basic understanding of visual storytelling is beneficial but not mandatory
  • No professional video-editing expertise required
  • No programming knowledge required
  • No previous Google Veo experience required
  • Availability of features may depend on access through Gemini, Google Flow, Google AI services, or organisational configuration

TOC Modules

Concepts
  • Understanding Generative AI for professional video creation
  • Understanding Google Veo 3.1 and its role in AI-powered filmmaking and visual communication
  • Understanding text-to-video, image-to-video, and audio-video generation
  • Exploring Veo workflows through Gemini, Google Flow, and supported Google AI environments
  • Understanding strengths, limitations, physical realism, and human creative review
Practical activities
  • Creating a first short AI-generated video from a simple business requirement
  • Comparing multiple generated outputs and selecting an appropriate creative direction

Scenarios

Product Brief to Cinematic Campaign Video

Product Brief → Reference Images → Ingredients to Video → Camera Direction → Native Audio → Editing → Campaign Video

Participants transform product and campaign references into a consistent AI-generated promotional video with controlled visual identity, cinematic movement, and integrated audio.

Training Concept to Visual Demonstration

Learning Requirement → Storyboard → Text / Image References → Veo Generation → Frames / Extend → Narration & Sound → Training Video

Participants convert a learning or process concept into a structured visual demonstration using AI-generated scenes, controlled transitions, and audio to improve training-content production efficiency.

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