Tool or Technology
TT0127

Pika in Action

Create, Transform & Scale AI Video Content

Pika
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in creating professional AI-generated videos using Pika's text-to-video, image-to-video, keyframe, and transformation workflows.
  • Apply structured video prompting to control subject movement, camera behaviour, environment, visual style, timing, and output quality.
  • Transform existing videos using Pikadditions, Pikaswaps, Pikatwists, Pikaffects, and other Pika creative tools.
  • Build visually consistent multi-shot content using Pikaframes, Pikascenes, source images, and structured creative direction.
  • Integrate AI-generated speech, sound effects, music, and synchronized soundtracks into scalable marketing, social, learning, and communication workflows.

Technology covered

Pika 2.5Text-to-VideoImage-to-VideoPikaframesPikascenesPikadditionsPikaswapsPikatwistsPikaffectsPikaformancePika SoundtrackPika SpeechPika SFXPika Music

Who should attend

  • Video Content Creators
  • Marketing & Communications Professionals
  • Social Media & Content Teams
  • Creative & Visual Designers
  • Advertising & Campaign Professionals
  • Brand & Corporate Communication Teams
  • Video Editors & Motion Designers
  • Product Marketing Professionals
  • Learning & Development Content Teams
  • Digital Marketing Professionals
  • Creative Directors & Art Directors
  • Digital Content & Innovation Teams

Prerequisites & Participant Readiness

  • Basic computer and internet proficiency
  • Familiarity with video, visual communication, marketing, or digital-content workflows is beneficial
  • Basic understanding of Generative AI is helpful but not mandatory
  • Basic awareness of framing, shots, movement, timing, and visual storytelling is recommended
  • Familiarity with AI image or video-generation tools is beneficial
  • No advanced video-editing experience required
  • No programming knowledge required
  • Appropriate Pika access should be available for hands-on exercises
  • Certain tools and output options may depend on account access and feature availability
  • Completion of shorter Pika programmes is not required

TOC Modules

Concepts
  • Understanding Generative AI for video and multimedia creation
  • Understanding the Pika 2.5 creative ecosystem
  • Understanding text-to-video, image-to-video, transformation, and keyframe-based workflows
  • Understanding the relationship between source quality, prompts, and video results
  • Understanding common AI-video limitations and human creative responsibility
Practical activities
  • Navigating the Pika creation environment
  • Generating an initial video from a text prompt
  • Converting an approved image into a short video
  • Comparing different generation approaches for the same creative requirement

Scenarios

Product Image to Multi-Channel Video Campaign

Product Reference → Image-to-Video → Pikascenes → Pikadditions / Pikaswaps → Creative Variations → Pika Soundtrack → Social Formats → Brand Review

Participants transform approved product imagery into multiple short-form promotional videos, enrich the footage with controlled scene transformations and audio, and prepare coordinated content for different digital channels.

Campaign Concept to High-Impact Social Video

Campaign Brief → Prompt Strategy → Source Frames → Pikaframes → Pikatwist / Pikaffect → Speech & SFX → Soundtrack → Final Quality Review

Participants develop a visually distinctive short-form campaign from concept through generation, transformation, motion effects, and complete audio treatment, creating a reusable AI-assisted video-production workflow.

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