Tool or Technology
TT0125

Pika Unlocked

Create, Transform & Animate Videos with AI

Pika
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand Pika and its role in AI-powered video generation, animation, and creative content transformation.
  • Explore core capabilities for creating videos from text, images, scenes, and existing video footage.
  • Develop awareness of effective video-prompting techniques for controlling subjects, actions, environments, camera movement, and visual style.
  • Experience practical workflows for generating, extending, combining, and modifying AI-generated video content.
  • Recognise responsible practices related to visual accuracy, copyright, brand consistency, authenticity, and human creative review.

Technology covered

PikaPika 2.5Text-to-VideoImage-to-VideoPikaframesPikascenesPikadditionsPikaswapsPikatwistsPikaffects

Who should attend

  • Marketing & Communications Professionals
  • Social Media & Content Professionals
  • Video & Motion Content Creators
  • Brand & Creative Teams
  • Advertising & Campaign Professionals
  • Product Marketing Professionals
  • Learning & Development Content Creators
  • Corporate Communications Professionals
  • Graphic & Visual Designers
  • Sales & Pre-Sales Professionals
  • Creative Strategy & Innovation Teams

Prerequisites & Participant Readiness

  • Basic computer and internet proficiency
  • Basic understanding of visual communication or video content is helpful
  • No professional video-editing experience required
  • No AI or programming knowledge required
  • No previous Pika experience required
  • Availability of specific models and generation features may depend on the participant's Pika plan

TOC Modules

Concepts
  • Understanding Generative AI for video creation and visual transformation
  • Understanding Pika as an AI-powered video-generation platform
  • Exploring Pika 2.5 and the current video-generation workflow
  • Understanding Text-to-Video, Image-to-Video, and Video-to-Video approaches
  • Identifying business applications across marketing, social media, presentations, learning, and product communication
Practical activities
  • Exploring the Pika creation environment
  • Generating a first short video from a simple business requirement

Scenarios

Campaign Idea to Short Promotional Video

Campaign Brief → Structured Video Prompt → Pika Generation → Motion Refinement → Visual Transformation → Campaign-Ready Video

Participants use Pika to transform a marketing or product concept into a short promotional video, enabling faster creative experimentation and campaign-content production.

Static Creative to Engaging Social Video

Existing Image / Campaign Visual → Image-to-Video → Motion & Camera Direction → Pika Effects → Refinement → Social-Media Asset

Participants transform an existing static visual into an engaging short-form video and create multiple creative variations for social or digital communication.

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