Tool or Technology
TT0123

Seedance in Action

Direct, Generate & Scale Cinematic AI Videos

Seedance
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in creating high-quality AI-generated videos using Seedance for marketing, learning, communication, product, and storytelling requirements.
  • Apply structured video prompting to control narrative, characters, action, camera movement, lighting, audio, pacing, and visual style.
  • Use image, video, and audio references to create more controlled and consistent multimodal video outputs.
  • Build longer, coherent video narratives using multi-shot generation, reference consistency, extensions, and targeted editing.
  • Develop reusable AI-video production workflows with appropriate quality, consent, copyright, brand, and human-review controls.

Technology covered

Seedance 2.5Text-to-VideoImage-to-VideoReference-to-VideoMultimodal ReferencesAudio-Video Joint GenerationMulti-Shot StorytellingVideo ExtensionTimestamp-Based EditingCamera Perspective EditingGreen-Screen EditingMotion & Creative References

Who should attend

  • Video Content Creators
  • Creative & Visual Designers
  • Marketing & Communications Professionals
  • Advertising & Campaign Teams
  • Social Media & Content Professionals
  • Brand & Corporate Communication Teams
  • Video Editors & Motion Designers
  • Product Marketing Professionals
  • Learning & Development Content Teams
  • Instructional Designers
  • Creative Directors & Art Directors
  • Digital Content & Innovation Teams

Prerequisites & Participant Readiness

  • Basic computer and internet proficiency
  • Familiarity with video, visual communication, marketing, learning content, or digital media is beneficial
  • Basic understanding of Generative AI is helpful but not mandatory
  • Basic awareness of shots, framing, camera movement, lighting, and storytelling is recommended
  • Familiarity with AI image or video-generation tools is beneficial
  • No advanced video-editing expertise required
  • No programming knowledge required
  • Access to a platform providing the relevant Seedance capabilities is recommended for hands-on exercises
  • Completion of shorter Seedance programmes is not required

TOC Modules

Concepts
  • Understanding generative video and multimodal AI
  • Understanding the evolution of Seedance toward audio-video joint generation
  • Understanding foundational generation, reference-based generation, and editing workflows
  • Understanding multi-shot and long-form AI-video creation
  • Understanding current limitations and the role of human creative direction
Practical activities
  • Exploring the Seedance video-generation workflow
  • Generating an initial video from a simple creative brief
  • Comparing multiple interpretations of the same video requirement
  • Identifying suitable corporate and commercial Seedance use cases

Scenarios

Product Brief to Cinematic AI Advertisement

Product Brief → Storyboard → Product & Style References → Camera Plan → Seedance Generation → Audio-Video Synchronization → Targeted Editing → Video Extension → Brand Review

Participants transform a product or campaign requirement into a cinematic multi-shot advertisement while maintaining product consistency, controlled camera movement, coherent audio, and professional visual direction.

Learning Content to Immersive Training Video

Learning Objective → Scenario Design → Character & Environment References → Multi-Shot Generation → Voice / Sound → Visual Demonstration → Timestamp Editing → Quality Validation

Participants convert a training topic or business scenario into an immersive AI-generated learning video using realistic scenes, controlled storytelling, consistent characters, and targeted post-generation refinement.

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