Tool or Technology
TT0122

Seedance Foundations

Create, Direct & Refine AI-Powered Videos

Seedance
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Seedance to create professional AI-generated video content from text and reference media.
  • Apply structured video-prompting techniques to control scenes, subjects, movement, camera direction, audio, and narrative flow.
  • Use image, video, and audio references to improve visual consistency and creative control.
  • Create and refine multi-shot videos using cinematic camera direction, native audio generation, and targeted editing.
  • Build practical AI-video workflows while applying quality, copyright, consent, brand, and human-review practices.

Technology covered

Seedance 2.5Text-to-VideoImage-to-VideoReference-to-VideoMultimodal ReferencesNative Audio-Video GenerationCamera ControlsTimestamp-Based Editing

Who should attend

  • Video Content Creators
  • Marketing & Communications Professionals
  • Advertising & Campaign Professionals
  • Social Media & Content Teams
  • Creative & Brand Professionals
  • Learning & Development Content Designers
  • Product Marketing Professionals
  • Digital Marketing Professionals
  • Presentation & Communication Designers
  • Creative Strategists & Innovation Teams

Prerequisites & Participant Readiness

  • Basic computer and internet proficiency
  • Familiarity with images, videos, or digital-content creation is helpful
  • Basic understanding of visual storytelling is beneficial but not mandatory
  • No professional video-editing expertise required
  • No programming knowledge required
  • No previous Seedance experience required

TOC Modules

Concepts
  • Understanding Generative AI for video and audio-visual content creation
  • Understanding Seedance 2.5 and its role in modern AI video production
  • Understanding text-to-video, image-to-video, and reference-driven generation
  • Understanding native audio-video generation and multimodal input
  • Understanding strengths, limitations, physical realism, and human creative review
Practical activities
  • Creating a first AI-generated video from a simple business or creative requirement
  • Comparing generated outputs and identifying the strongest visual direction

Scenarios

Product Brief to Cinematic Marketing Video

Product Brief → Product References → Story Prompt → Seedance Generation → Camera & Audio Direction → Targeted Editing → Campaign Video

Participants transform a product or service brief into a polished promotional video using reference-driven generation, cinematic direction, native audio, and iterative refinement.

Learning Content to Visual Process Demonstration

Training Requirement → Process Storyboard → Visual References → Multi-Shot Video → Narration & Sound → Editing → Learning Video

Participants convert process or learning content into a structured visual demonstration, improving the efficiency of creating engaging training and communication videos.

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