Tool or Technology
TT0115

Higgsfield in Action

Create, Direct & Scale AI Video Content

Higgsfield
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in creating professional AI-generated images and videos using Higgsfield.
  • Apply advanced prompt, camera, lighting, motion, and visual-direction techniques to produce more controlled and cinematic outputs.
  • Build consistent character, product, and campaign content using Soul ID, reference assets, and reusable visual workflows.
  • Create complete video-content workflows combining generation, editing, audio, visual effects, and commercial content tools.
  • Develop reusable AI-video production processes that improve creative productivity, campaign efficiency, and content scalability while maintaining appropriate human review.

Technology covered

Higgsfield AICinema StudioSoul 2.0Soul IDMarketing StudioAI Video GenerationImage-to-VideoCamera ControlsVideo RelightColor PaletteHiggsfield AudioFaceless Studio

Who should attend

  • Video Content Creators
  • Creative & Visual Designers
  • Marketing & Communications Professionals
  • Social Media & Content Teams
  • Advertising & Campaign Professionals
  • Brand & Creative Teams
  • Video Editors & Motion Designers
  • Product Marketing Professionals
  • Learning Content Developers
  • E-commerce Content Teams
  • Creative Directors & Art Directors
  • Digital Content & Innovation Teams

Prerequisites & Participant Readiness

  • Basic computer and internet proficiency
  • Familiarity with visual communication, video, marketing, or digital content is beneficial
  • Basic understanding of Generative AI is helpful but not mandatory
  • Familiarity with image or video-generation tools is beneficial
  • Basic awareness of video concepts such as shots, framing, lighting, and motion is helpful
  • No programming knowledge required
  • Access to Higgsfield is recommended for practical exercises
  • Completion of shorter Higgsfield programmes is not required

TOC Modules

Concepts
  • Understanding generative image and video AI
  • Understanding Higgsfield as an integrated AI-native creative-production environment
  • Understanding the workflow from concept to image, video, audio, and final creative
  • Understanding different video-generation models and when to use them
  • Understanding AI-generation limitations and the role of creative direction
Practical activities
  • Navigating the Higgsfield creative environment
  • Creating an initial image and video from a simple creative requirement
  • Comparing different generated interpretations of the same concept
  • Identifying suitable Higgsfield workflows for marketing, storytelling, and business content

Scenarios

Product Brief to AI Video Advertisement

Product Reference → Creative Brief → Product Visuals → Camera & Lighting Direction → Image-to-Video → Audio → Relight / Colour Grade → Social & Advertising Variations → Brand Review

Participants transform a product or campaign requirement into a polished short-form advertisement, reducing dependency on traditional photoshoots while creating reusable content for multiple digital channels.

Consistent Character-Based Content Series

Character References → Soul ID → Visual Style → Multi-Shot Generation → Camera Direction → Voice & Audio → Video Editing → Repeatable Content Format

Participants create a consistent recurring character or presenter and develop multiple connected video assets for training, social communication, storytelling, or branded content.

Related programmes

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