Tool or Technology
TT0107

DALL·E & ChatGPT Images in Action

Create, Edit & Scale AI Visuals

DALL·E
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in creating professional AI-generated visuals using OpenAI's current image-generation capabilities.
  • Apply structured visual prompt-engineering techniques to control subject, composition, style, lighting, perspective, text, and output requirements.
  • Create and edit visuals using text prompts, uploaded reference images, targeted edits, and iterative refinement.
  • Build reusable visual-generation workflows for marketing, presentations, learning content, product concepts, and corporate communication.
  • Apply responsible AI, brand, copyright, accuracy, and human-review practices when creating and using AI-generated imagery.

Technology covered

DALL·E ConceptsChatGPT ImagesAI Image GenerationVisual Prompt EngineeringReference ImagesImage EditingSelection-Based EditingTransparent BackgroundsAspect Ratio ControlImage Templates

Who should attend

  • Marketing & Communications Professionals
  • Graphic & Visual Designers
  • Content & Social Media Professionals
  • Brand & Corporate Communication Teams
  • Creative Professionals
  • Product Marketing Professionals
  • Learning & Development Content Teams
  • Presentation & Communication Designers
  • Advertising & Campaign Teams
  • Digital Content Professionals
  • Sales Enablement Teams
  • Creative Innovation Teams

Prerequisites & Participant Readiness

  • Basic computer and internet proficiency
  • Familiarity with visual communication, marketing, presentations, or digital content is beneficial
  • Basic understanding of Generative AI is helpful but not mandatory
  • No professional graphic-design experience required
  • No programming knowledge required for the core programme
  • Access to ChatGPT's current image-generation capabilities is required for practical exercises
  • No completion of shorter DALL·E programmes is required

TOC Modules

Concepts
  • Understanding Generative AI for visual-content creation
  • Understanding the evolution from DALL·E to the current ChatGPT Images experience
  • Understanding text-to-image and image-to-image generation concepts
  • Understanding strengths, limitations, variability, and human creative judgement
  • Identifying suitable corporate applications of AI-generated imagery
Practical activities
  • Exploring current ChatGPT image-generation capabilities
  • Generating initial visuals from simple workplace requirements
  • Comparing multiple interpretations of the same visual prompt

Scenarios

Campaign Brief to Multi-Channel Visual Assets

Campaign Requirement → Creative Brief → Structured Image Prompts → Concept Generation → Reference-Based Refinement → Image Editing → Channel Variations → Brand Review

Participants convert a marketing or communication brief into a coordinated set of AI-generated visual assets for presentations, websites, social channels, and campaign communication.

Business Concept to Presentation Visual System

Business Topic → Visual Storytelling Plan → AI Image Generation → Consistent Art Direction → Targeted Editing → Widescreen / Transparent Assets → Presentation Integration

Participants create a consistent visual system for a business presentation or learning programme, improving communication quality while reducing manual image-search and asset-development effort.

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