Tool or Technology
TT0106

DALL·E / OpenAI Image Generation Foundations

Prompt, Create & Refine AI Visuals

DALL·E
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in creating professional AI-generated images using OpenAI image-generation capabilities.
  • Apply structured visual-prompting techniques to control subject, composition, environment, lighting, style, and output requirements.
  • Generate and refine business, marketing, presentation, and communication visuals through iterative prompting.
  • Edit existing and generated images by adding, removing, replacing, or modifying visual elements.
  • Apply responsible-use, copyright-awareness, brand-consistency, and human-review practices when creating AI-generated visual content.

Technology covered

DALL·E ConceptsOpenAI Image GenerationChatGPT ImagesImage PromptingImage EditingReference ImagesTransparent BackgroundsAspect-Ratio Control

Who should attend

  • Marketing & Communications Professionals
  • Graphic & Visual Designers
  • Content & Social Media Professionals
  • Brand & Creative Teams
  • Sales & Business Development Professionals
  • Learning & Development Content Designers
  • Presentation & Communication Designers
  • Product Marketing Professionals
  • Digital Marketing Professionals
  • Business Professionals Creating Visual Content

Prerequisites & Participant Readiness

  • Basic computer and internet proficiency
  • Basic familiarity with images, presentations, or digital content is helpful
  • No graphic-design expertise required
  • No programming knowledge required
  • No previous AI image-generation experience required
  • Access to image-generation capabilities may depend on the available OpenAI product or organisational workspace

TOC Modules

Concepts
  • Understanding Generative AI for image and visual-content creation
  • Understanding the evolution from DALL·E to current OpenAI image-generation capabilities
  • Understanding text-to-image generation and conversational visual creation
  • Understanding appropriate business applications of AI-generated imagery
  • Understanding common limitations and the importance of human visual review
Practical activities
  • Generating a first business-oriented image from a simple description
  • Comparing multiple generations and selecting an appropriate visual direction

Scenarios

Campaign Brief to Professional Visual Set

Campaign Requirement → Structured Image Prompt → AI Generation → Visual Selection → Editing & Refinement → Multi-Format Creative Assets

Participants convert a marketing or communication brief into a coordinated set of AI-generated visuals for presentations, campaigns, social content, or internal communication.

Business Concept to Presentation Visual

Business Idea → Visual Story Definition → Prompt Engineering → Image Generation → Refinement → Presentation-Ready Asset

Participants transform an abstract business, technology, learning, or strategy concept into a clear professional visual that improves presentation storytelling and audience understanding.

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