Tool or Technology
TT0104

Mastering Midjourney

Advanced AI Image, Video & Creative Production Workflows

Midjourney
Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced expertise in creating professional AI-generated imagery and short-form video using Midjourney's latest generation and editing capabilities.
  • Apply advanced prompt engineering, reference images, style systems, parameters, Personalization, and Moodboards to achieve controlled and repeatable visual outcomes.
  • Build sophisticated creative workflows for campaigns, branding, product concepts, advertising, presentations, social media, and visual storytelling.
  • Apply advanced editing, composition, retexturing, multi-image referencing, perspective changes, and image-to-video techniques for production-quality content.
  • Establish responsible enterprise practices for privacy, intellectual property, commercial use, brand consistency, content review, and AI-generated asset governance.

Technology covered

Midjourney WebMidjourney DiscordV8.2 Image ModelEdit ModelEditorImage PromptsStyle ReferencesPersonalization ProfilesMoodboardsStyle CreatorRaw ModeStylizeVarietyWeirdSeedRepeatPermutationsUpscalingText GenerationVideo GenerationMotion ControlsLooping & End Frames

Who should attend

  • Graphic & Visual Designers
  • Creative Directors & Art Directors
  • Marketing & Brand Professionals
  • Advertising & Campaign Teams
  • Content Marketing Professionals
  • Social Media & Digital Marketing Teams
  • Product Marketing Professionals
  • Corporate Communications Professionals
  • UI/UX & Product Designers
  • Pre-Sales & Proposal Teams
  • Learning & Development Content Teams
  • Video & Multimedia Professionals
  • Creative Operations Teams
  • Innovation & Digital Transformation Teams
  • Enterprise Content Production Teams

Prerequisites & Participant Readiness

  • Basic understanding of visual design, marketing, content, or creative communication is beneficial
  • Familiarity with Generative AI and text prompting is recommended
  • Basic experience with Midjourney or another image-generation platform is helpful but not mandatory
  • Understanding of composition, colour, branding, or photography concepts is beneficial
  • Familiarity with image-editing workflows is useful for advanced Editor modules
  • No programming knowledge is required
  • Access to certain privacy, generation-speed, and video capabilities may depend on the selected Midjourney plan
  • Completion of shorter Midjourney programmes is not required

TOC Modules

Concepts
  • Understanding Midjourney as an AI-powered image and video creation platform
  • Understanding the V8.2 generation model and current Midjourney workflow
  • Understanding prompt interpretation, aesthetics, creativity, and image quality
  • Differentiating image generation, editing, referencing, and animation workflows
  • Understanding the strengths and limitations of generative visual models
Practical activities
  • Exploring the Midjourney web creation environment
  • Generating professional visuals across multiple business requirements
  • Comparing outputs from different prompt structures
  • Identifying high-value enterprise and creative use cases

Scenarios

Multi-Channel Brand Campaign Development

Campaign Brief → Moodboard / Style System → Advanced Prompting → Image References → Midjourney V8.2 → Edit Model → Campaign Variants → Video Animation → Brand & Legal Review → Final Creative Assets

Participants develop a coordinated visual campaign across advertising, social media, presentations, and digital channels while maintaining a recognisable visual direction and structured human-review process.

AI-Powered Product Visualisation

Product / Concept Reference → Visual Direction → Product Scene Generation → Style Consistency → Editor Refinement → Lifestyle Variants → Image-to-Video → Marketing Review → Campaign-Ready Visuals

Participants transform product or concept references into a family of commercial visual assets and short motion content, significantly accelerating concept exploration while retaining brand, product-accuracy, and approval controls.

Related programmes

Continue with programmes from the same capability area.

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