Tool or Technology
TT0103

Midjourney in Action

Create, Refine & Scale AI Visuals

Midjourney
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in using Midjourney to create professional visual concepts, campaign assets, product imagery, presentation visuals, and creative content.
  • Apply advanced visual-prompt engineering and parameter controls to improve composition, style, consistency, and prompt adherence.
  • Use image references, Style References, Moodboards, Personalization, and editing tools to create controlled and repeatable visual directions.
  • Refine generated images using the Edit Model, Editor, layers, selections, resizing, and iterative generation workflows.
  • Build reusable AI-visual production workflows for ideation, brand communication, campaign development, and multimedia content while applying appropriate human creative review.

Technology covered

MidjourneyMidjourney V8.2Image PromptsStyle ReferencesStyle CreatorMoodboardsPersonalizationEdit ModelMidjourney EditorImage-to-Video

Who should attend

  • Graphic & Visual Designers
  • Creative Designers
  • Marketing & Communications Professionals
  • Brand & Corporate Communication Teams
  • Content & Social Media Professionals
  • Art Directors & Creative Leads
  • Product Marketing Professionals
  • Advertising & Campaign Teams
  • Presentation & Communication Designers
  • Learning Content Designers
  • Digital Content Teams
  • Creative Innovation Professionals

Prerequisites & Participant Readiness

  • Basic computer and internet proficiency
  • Familiarity with visual communication, digital content, marketing, or design is beneficial
  • Basic understanding of composition, colour, typography, or visual hierarchy is helpful but not mandatory
  • Basic familiarity with AI image generation is beneficial
  • No programming knowledge required
  • Access to Midjourney is required for practical exercises
  • No completion of shorter Midjourney programmes is required

TOC Modules

Concepts
  • Understanding generative image AI and Midjourney's role in creative workflows
  • Understanding the current Midjourney web-based creation environment
  • Understanding image generation, variation, editing, reference, and animation workflows
  • Understanding the capabilities and behaviour of current Midjourney models
  • Understanding AI limitations and the importance of human creative judgement
Practical activities
  • Navigating the Midjourney Create and Organize environments
  • Generating initial visuals from simple business-oriented prompts
  • Comparing different visual interpretations of the same creative brief

Scenarios

Campaign Brief to Consistent Multi-Channel Visual System

Campaign Brief → Prompt Strategy → Concept Exploration → Style Reference / Moodboard → Hero Visual → Edited Variations → Channel-Specific Assets → Human Creative Review

Participants transform a marketing or communication brief into a consistent series of professional visual assets, reducing repetitive concept-production effort while maintaining a unified creative direction.

Static Concept to Visual Storytelling Sequence

Creative Requirement → Reference Images → Consistent Scenes → Editor Refinement → Image-to-Video → Motion Variants → Final Visual Story

Participants develop a connected visual sequence and convert selected imagery into short motion content for campaign, presentation, product-concept, or storytelling applications.

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.