Tool or Technology
TT0102

Midjourney Foundations

Prompt, Create & Refine Professional AI Visuals

Midjourney
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Midjourney to generate professional AI-powered visual content.
  • Apply structured visual prompting techniques to control subject, composition, environment, lighting, style, and output direction.
  • Use image references, Style References, editing capabilities, and generation parameters to improve consistency and creative control.
  • Develop reusable visual styles through Personalization and Moodboards for recurring business and brand requirements.
  • Create and refine image and short-form video assets while applying responsible review, brand consistency, and human creative judgement.

Technology covered

MidjourneyMidjourney V8.2Web Create InterfaceImage PromptsStyle ReferencesEdit ModelPersonalizationMoodboardsMidjourney Video

Who should attend

  • Graphic & Visual Designers
  • Marketing & Communications Professionals
  • Content & Social Media Professionals
  • Creative & Brand Teams
  • Advertising & Campaign Professionals
  • Learning & Development Content Designers
  • Product Marketing Professionals
  • Presentation & Communication Designers
  • Digital Marketing Professionals
  • Creative Strategists & Innovation Teams

Prerequisites & Participant Readiness

  • Basic computer and internet proficiency
  • Basic familiarity with digital images and visual communication is helpful
  • No professional graphic-design experience required
  • No programming knowledge required
  • No previous Midjourney experience required
  • Access to specific generation and editing capabilities may depend on the Midjourney account and plan

TOC Modules

Concepts
  • Understanding Generative AI for visual-content creation
  • Understanding Midjourney and its role in image ideation, generation, and creative production
  • Exploring the Midjourney web interface, Create workspace, gallery, and generation workflow
  • Understanding the current Midjourney model generation and version selection
  • Understanding strengths, limitations, visual inaccuracies, and human creative judgement
Practical activities
  • Navigating the Midjourney creation environment
  • Generating a first set of images from a simple business-oriented prompt
  • Comparing generated variations and selecting an appropriate creative direction

Scenarios

Campaign Brief to Consistent Visual Asset Set

Campaign Brief → Structured Prompt → Midjourney Generation → Style Reference / Moodboard → Image Refinement → Multi-Format Visual Assets

Participants convert a marketing or communication brief into a consistent family of professional visuals for presentations, digital campaigns, social content, or internal communication.

Static Concept to Motion Content

Creative Requirement → Image Generation → Visual Refinement → Approved Key Visual → Midjourney Video → Short Motion Asset

Participants create and refine a key visual and transform it into short-form motion content for presentations, campaign concepts, or digital communication.

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