Tool or Technology
TT0101

Midjourney Unlocked

Imagine, Create & Refine with AI

Midjourney
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Midjourney uses Generative AI to create professional visual concepts from text and image inputs.
  • Explore effective visual prompting techniques for controlling subject, composition, lighting, style, and output format.
  • Develop awareness of Midjourney features for image references, style consistency, editing, personalization, and visual refinement.
  • Experience practical workflows for creating and improving business, marketing, presentation, and concept visuals.
  • Recognise responsible practices related to brand consistency, copyright, authenticity, visual accuracy, and human review.

Technology covered

Midjourney V8.2Image GenerationImage PromptsStyle ReferencesEdit ModelPersonalizationImage EditingVideo Animation

Who should attend

  • Marketing & Communications Professionals
  • Graphic & Visual Designers
  • Social Media & Content Professionals
  • Brand & Creative Teams
  • Product Marketing Professionals
  • Advertising & Campaign Teams
  • UI/UX & Product Designers
  • Learning Content Developers
  • Corporate Communications Professionals
  • Pre-Sales & Solution Consultants
  • Innovation & Creative Strategy Teams

Prerequisites & Participant Readiness

  • Basic computer and internet proficiency
  • Basic understanding of visual communication is helpful
  • No professional graphic-design experience required
  • No AI or programming knowledge required
  • No previous Midjourney experience required
  • Access to available features may depend on the participant's Midjourney plan and account settings

TOC Modules

Concepts
  • Understanding Generative AI for image and visual-content creation
  • Understanding Midjourney and its role in modern creative workflows
  • Exploring Midjourney V8.2 and the image-generation workflow
  • Identifying business applications across marketing, presentations, branding, design, and ideation
  • Understanding the strengths and limitations of AI-generated visual content
Practical activities
  • Exploring the Midjourney Create interface
  • Generating a first visual from a simple business requirement

Scenarios

Campaign Brief to Consistent Visual Assets

Campaign Brief → Structured Midjourney Prompt → Image Generation → Style Reference → Refinement → Multi-Format Creative Assets

Participants transform a marketing or communication brief into a coordinated set of AI-generated visuals while maintaining a consistent aesthetic across campaign assets.

Concept Idea to Stakeholder-Ready Visual

Business Idea → Visual Direction → Midjourney Generation → Image / Style Reference → Editing → Presentation-Ready Concept

Participants use Midjourney to rapidly visualise a product, campaign, environment, or creative idea and refine it into a professional concept for stakeholder discussion and decision-making.

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