Tool or Technology
TT0099

Adobe in Action

Create, Edit & Scale Content with AI

Adobe
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in using Adobe's AI-powered creative tools for image creation, editing, vector design, video, documents, and digital content.
  • Apply structured creative prompting techniques to generate, refine, and transform professional visual and multimedia assets.
  • Build integrated workflows across Firefly, Photoshop, Illustrator, Express, Premiere, and Acrobat for faster content production.
  • Use Adobe AI capabilities to adapt, repurpose, and scale creative assets across multiple audiences, channels, and formats.
  • Apply brand, quality, copyright, responsible-AI, and human-review practices throughout AI-assisted creative workflows.

Technology covered

Adobe FireflyFirefly AI AssistantAdobe PhotoshopAdobe IllustratorAdobe ExpressAdobe PremiereAdobe Acrobat AI AssistantAdobe Creative Cloud

Who should attend

  • Graphic & Visual Designers
  • Creative Professionals
  • Marketing & Communications Professionals
  • Brand & Corporate Communication Teams
  • Content & Social Media Professionals
  • Video & Multimedia Professionals
  • Learning & Development Content Teams
  • Product Marketing Professionals
  • Digital Marketing Teams
  • Sales Enablement Professionals
  • Creative Operations Teams
  • Business Professionals Creating Digital Content

Prerequisites & Participant Readiness

  • Basic computer and internet proficiency
  • Familiarity with digital content, presentations, marketing assets, images, or business communication is beneficial
  • Basic understanding of visual-design concepts is helpful but not mandatory
  • Familiarity with any Adobe Creative Cloud application is beneficial
  • No advanced graphic-design expertise is required
  • No programming knowledge required
  • Some AI capabilities may depend on Adobe application version, account, organisational access, or beta availability
  • Completion of shorter Adobe programmes is not required

TOC Modules

Concepts
  • Understanding Adobe Creative Cloud and the role of Generative AI across creative workflows
  • Understanding Adobe Firefly as Adobe's creative AI environment
  • Understanding the relationship between Firefly, Photoshop, Illustrator, Express, Premiere, and Acrobat
  • Differentiating generative creation, AI-assisted editing, and traditional manual design
  • Understanding responsible AI, content authenticity, and human creative judgement
Practical activities
  • Exploring Adobe Firefly and selected Creative Cloud AI capabilities
  • Comparing traditional and AI-assisted approaches to a creative business task
  • Identifying high-value Adobe AI applications across different corporate functions

Scenarios

Campaign Brief to Multi-Channel Creative Campaign

Marketing Brief → Firefly Ideation → Photoshop Image Refinement → Illustrator Brand Assets → Adobe Express Channel Adaptation → Premiere Video → Review → Campaign Asset Pack

Participants transform a single campaign requirement into coordinated visual, social, presentation, and video assets while maintaining consistent creative direction and reducing repetitive production effort.

Business Information to Executive Communication Package

Business Information → Acrobat AI Analysis → Key Insights → Firefly Visual Concepts → Photoshop / Illustrator Assets → Presentation & Communication Content → Stakeholder Review

Participants convert complex business information into a clear, visually compelling communication package by combining document intelligence with Adobe's AI-assisted creative capabilities.

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Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.