Tool or Technology
TT0097

Adobe Creative AI Unlocked

Design, Create & Communicate with Firefly

Adobe
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Adobe combines Generative AI with Creative Cloud tools to support modern visual and content workflows.
  • Explore Adobe Firefly capabilities for generating and transforming images, graphics, text effects, video, and creative assets.
  • Develop awareness of effective prompting techniques for producing relevant and brand-aligned creative outputs.
  • Experience practical AI-assisted workflows across Adobe Firefly, Photoshop, Express, and other Creative Cloud applications.
  • Recognise responsible practices related to copyright, brand consistency, authenticity, human review, and commercial content creation.

Technology covered

Adobe FireflyAdobe PhotoshopAdobe IllustratorAdobe ExpressAdobe PremiereCreative Cloud AI Features

Who should attend

  • Marketing & Communications Professionals
  • Graphic & Visual Designers
  • Content Creators
  • Social Media Professionals
  • Brand & Creative Teams
  • Product Marketing Professionals
  • Learning Content Developers
  • Corporate Communications Professionals
  • UI/UX & Digital Design Professionals
  • Sales & Pre-Sales Professionals
  • Creative Operations Teams
  • Digital Marketing Professionals

Prerequisites & Participant Readiness

  • Basic computer and internet proficiency
  • Familiarity with basic visual or digital content creation is helpful
  • Basic experience with Adobe Creative Cloud applications is beneficial but not mandatory
  • No AI or programming knowledge required
  • No previous Adobe Firefly experience required
  • Availability of specific AI features may depend on the Adobe application, organisational plan, and permissions

TOC Modules

Concepts
  • Understanding Generative AI in modern creative and content workflows
  • Understanding Adobe Firefly and its relationship with Creative Cloud
  • Exploring AI capabilities across Photoshop, Illustrator, Express, Premiere, and Firefly
  • Understanding the role of human creativity, judgement, and brand direction
  • Identifying suitable business applications for AI-assisted creative work
Practical activities
  • Exploring Adobe Firefly and selected Creative Cloud AI capabilities
  • Comparing a traditional creative task with an AI-assisted workflow

Scenarios

Campaign Brief to Multi-Channel Creative Assets

Campaign Brief → Firefly Prompting → AI Visual Generation → Creative Cloud Editing → Brand Review → Multi-Channel Assets

Participants use Adobe Firefly and Creative Cloud tools to transform a campaign requirement into a set of coordinated visual assets, improving creative-production speed while maintaining brand consistency.

Existing Visual to Professional Marketing Asset

Source Image → Generative Fill / Expand → Visual Refinement → Adobe Express Layout → Brand Check → Publish-Ready Creative

Participants enhance an existing visual using Adobe's Generative AI capabilities and transform it into a polished communication or marketing asset suitable for professional use.

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.