Role-Based Programme
RB1286

AI for Customer Service Operations & Quality

Service Analytics, Quality Intelligence & Operational Excellence

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Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop practical AI capabilities for customer service operations, quality monitoring, performance analysis, and service improvement.
  • Apply AI to analyse interactions, quality scores, customer feedback, SLA performance, workload, repeat contacts, and operational trends.
  • Use AI to strengthen quality assurance, coaching insights, process reviews, service reporting, and knowledge improvement.
  • Improve customer service performance through structured root-cause analysis, workflow optimisation, capacity insights, and data-driven decision support.
  • Apply responsible AI practices related to customer privacy, quality scoring, employee data, bias, accuracy, and human oversight.

Tools covered

Generative AI AssistantsCustomer Service AnalyticsQuality Monitoring SupportConversation AnalysisCustomer Feedback AnalysisSLA AnalysisWorkforce & Queue AnalysisRoot-Cause AnalysisKnowledge ManagementProcess ImprovementDashboard InterpretationExecutive Summarisation

Who should attend

  • Customer Service Operations Managers
  • Customer Service Quality Managers
  • Quality Assurance Managers
  • Quality Analysts
  • Customer Support Operations Professionals
  • Contact Centre Operations Managers
  • Customer Service Managers
  • Customer Support Managers
  • Service Quality Professionals
  • Customer Experience Managers
  • Workforce Management Professionals
  • Customer Service Analysts
  • Process Improvement Professionals
  • Customer Operations Professionals
  • Customer Service & Success Leaders

Prerequisites & Participant Readiness

  • Experience in customer service operations, quality assurance, customer support, contact centre operations, or service management
  • Familiarity with customer-service KPIs, SLAs, QA scorecards, queues, and operational reporting
  • Basic familiarity with Generative AI tools is recommended
  • Ability to interpret customer-service and performance data
  • No programming knowledge required

TOC Modules

Concepts
  • Understanding Generative AI, reasoning models, multimodal AI, and AI assistants
  • Exploring AI applications across service operations, quality monitoring, reporting, and improvement
  • Understanding how AI differs from CRM, contact-centre, QA, and analytics platforms
  • Recognising hallucinations, misclassification, biased scoring, and AI limitations
Practical activities
  • Mapping customer service operations to practical AI applications
  • Identifying high-value versus high-risk AI use cases
  • Comparing traditional and AI-assisted service-quality workflows

Scenarios

Declining Service Quality to Performance Recovery

Service KPIs → Interaction Analysis → QA Review → Customer Feedback → Root-Cause Analysis → Coaching Needs → Process Actions → Recovery Plan

Participants use AI to analyse a simulated decline in customer service quality, identify operational and behavioural causes, and develop a structured recovery plan covering coaching, process, knowledge, and performance management.

High Volume & Low Resolution to Operational Excellence Plan

Queue Data → Workload Analysis → Repeat Contacts → Knowledge Gaps → Process Compliance → Capacity Issues → Improvement Actions → Operations Roadmap

Participants use AI to analyse a simulated high-volume service environment with weak resolution performance, identify process and capacity gaps, and develop a structured operational excellence roadmap.

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