Role-Based Programme
RB0009

ChatGPT for Marketing

AI Skills for Modern Marketing Teams

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how ChatGPT can support common marketing activities across research, campaign planning, content creation, communication, and reporting.
  • Explore practical prompting techniques for generating more relevant and brand-aligned marketing outputs.
  • Apply ChatGPT to audience research, campaign ideation, content development, social media, email, and marketing communication.
  • Experience how web search, uploaded files, images, and generated visuals can support marketing productivity.
  • Recognise accuracy, brand consistency, copyright, confidentiality, and responsible AI considerations in marketing use.

Tools covered

ChatGPTPromptingChatGPT SearchFile UploadsDocument AnalysisImage InputsImage GenerationContent Generation

Who should attend

  • Marketing Executives
  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Social Media Professionals
  • Brand Marketing Professionals
  • Campaign Managers
  • Product Marketing Professionals
  • Performance Marketing Professionals
  • Marketing Communications Professionals
  • SEO & Content Professionals
  • Creative & Marketing Operations Teams

Prerequisites & Participant Readiness

  • Basic understanding of marketing activities and customer communication
  • Familiarity with campaigns, content, social media, or digital marketing is helpful
  • Basic computer and internet proficiency
  • No AI or programming knowledge required
  • No previous ChatGPT experience required

TOC Modules

Concepts
  • Understanding ChatGPT and Generative AI from a marketing professional's perspective
  • Identifying suitable applications across research, campaigns, content, branding, and communication
  • Understanding AI assistance versus human marketing strategy and creative judgement
  • Recognising factual accuracy, brand, copyright, and confidentiality considerations
Practical activities
  • Exploring ChatGPT through common marketing activities
  • Comparing a traditional marketing task with an AI-assisted approach

Scenarios

Market Insight to Campaign Concept

Campaign Objective → Market Research → Audience Insight → Messaging Theme → Campaign Idea → Content Draft

Participants use ChatGPT to research a target audience, identify relevant customer needs, and transform those insights into a structured campaign concept with messaging and content ideas.

Campaign Brief to Multi-Channel Content

Campaign Brief → Key Message → Social Content → Email Copy → Promotional Visual Concept → Review & Refinement

Participants use ChatGPT to convert a marketing brief into coordinated content for multiple channels, improving content-development speed while maintaining human review for brand, accuracy, and suitability.

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