Role-Based Programme
RB1200

AI for Marketing

Smarter Campaigns, Customer Insights & Marketing Productivity

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Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how AI can support modern Marketing across research, planning, content creation, customer engagement, and performance analysis.
  • Explore practical AI applications for audience understanding, competitor research, campaign ideation, messaging, and marketing communication.
  • Apply structured prompting techniques to generate better marketing insights, content ideas, campaign concepts, and customer-focused messages.
  • Use AI to improve productivity across digital campaigns, content planning, market research, reporting, and stakeholder communication.
  • Recognise brand consistency, customer privacy, copyright, factual accuracy, bias, and human-review requirements when using AI in Marketing.

Tools covered

Generative AI AssistantsAI Search & ResearchAudience ResearchMarket & Competitor AnalysisContent GenerationCampaign PlanningCustomer Insight AnalysisMarketing Performance AnalysisAI-Powered Presentation & Communication Tools

Who should attend

  • Marketing Executives
  • Marketing Managers
  • Digital Marketing Professionals
  • Brand Marketing Professionals
  • Product Marketing Professionals
  • Content Marketing Professionals
  • Social Media Professionals
  • Performance Marketing Professionals
  • Marketing Communications Professionals
  • Campaign Managers
  • Market Research Professionals
  • Customer Insights Professionals
  • CRM & Lifecycle Marketing Professionals
  • Growth Marketing Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing or customer communication
  • Familiarity with campaigns, customers, content, or digital channels is helpful
  • Basic communication and internet-research skills
  • No programming or technical AI knowledge required
  • No previous AI-tool experience required

TOC Modules

Concepts
  • Understanding AI, Generative AI, and their relevance to modern Marketing
  • Exploring AI applications across research, branding, content, campaigns, customer engagement, and analytics
  • Understanding the difference between AI assistance, marketing automation, analytics, and marketer judgement
  • Recognising AI limitations, hallucinations, generic outputs, and inaccurate marketing claims
Practical activities
  • Identifying high-value AI applications across a typical marketing workflow
  • Comparing a traditional marketing activity with an AI-assisted approach

Scenarios

Market Insight to Campaign Concept

Marketing Objective → AI-Assisted Research → Audience Insights → Competitor Context → Campaign Idea → Messaging → Channel Plan

Participants use AI to analyse a sample marketing requirement, identify customer and market insights, and develop a structured campaign concept with relevant messaging and channel ideas.

Campaign Performance to Marketing Improvement Plan

Campaign Results → AI-Assisted Analysis → Performance Trends → Audience Response → Content Gaps → Improvement Ideas → Management Summary

Participants use AI to analyse sample marketing-performance information, identify areas requiring attention, and prepare practical recommendations for improving future campaigns.

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Instructor-ledVirtualHybrid

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