Role-Based Programme
RB1183

AI for SEO & Search Marketing

Advanced Search Intelligence, Content Optimisation & Organic Growth

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Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced capability to apply AI across SEO strategy, keyword research, search intent, content planning, technical optimisation, competitor analysis, and search performance management.
  • Use AI-assisted research to identify search demand, audience needs, SERP patterns, competitor strengths, content gaps, and organic growth opportunities.
  • Apply AI to improve content architecture, on-page optimisation, topic authority, technical SEO analysis, internal linking, and search-focused customer journeys.
  • Use AI-assisted analytics to monitor visibility, traffic, rankings, engagement, conversion, and organic search contribution.
  • Build responsible AI-enabled SEO workflows with strong validation, originality, quality control, search-engine compliance, and human oversight.

Tools covered

Generative AI AssistantsAI Search & Deep ResearchKeyword IntelligenceSearch Intent AnalysisContent Gap AnalysisSEO Content OptimisationTechnical SEO AnalysisSERP IntelligenceCompetitor AnalysisLink Opportunity ResearchSearch Performance AnalyticsConversion AnalysisWorkflow AutomationAI Agents

Who should attend

  • SEO Managers
  • SEO Specialists
  • Search Marketing Professionals
  • Organic Growth Professionals
  • Digital Marketing Managers
  • Content Marketing Professionals
  • SEO Content Strategists
  • Technical SEO Professionals
  • Website Managers
  • Digital Performance Professionals
  • Search Analysts
  • E-Commerce Marketing Professionals
  • Growth Marketing Professionals
  • Content & Web Optimisation Professionals
  • Marketing Leaders Responsible for Organic Search Growth

Prerequisites & Participant Readiness

  • Experience in SEO, digital marketing, content marketing, websites, or search analytics
  • Familiarity with keywords, search rankings, website content, digital funnels, and basic SEO concepts
  • Basic awareness of Generative AI and common business applications
  • Comfort working with website, content, keyword, and performance information
  • No programming knowledge required

TOC Modules

Concepts
  • Understanding Generative AI, reasoning models, AI search, automation, and AI agents
  • Exploring AI applications across keyword research, content planning, SEO analysis, and reporting
  • Distinguishing AI-assisted SEO from automated mass-content production
  • Understanding hallucinations, search-quality risks, originality, and human accountability
Practical activities
  • Mapping AI opportunities across the SEO lifecycle
  • Identifying activities suitable for augmentation, automation, or human ownership
  • Creating an AI opportunity map for SEO teams

Scenarios

Low Organic Visibility to SEO Growth Strategy

Search Demand → Keyword Gaps → Intent Analysis → SERP Competition → Content Audit → Technical Issues → Topic Strategy → Optimisation Roadmap

Participants use AI to diagnose weak organic visibility, identify search and content opportunities, analyse technical barriers, and create a structured SEO growth strategy.

High Traffic, Low Conversion to Search Performance Optimisation

Organic Traffic → Search Intent → Landing Pages → Engagement → Conversion Gaps → Content Relevance → Internal Links → CRO Priorities → Growth Plan

Participants use AI to analyse a website generating strong organic traffic but weak business outcomes, identify intent and conversion gaps, and create an optimisation roadmap focused on both search visibility and commercial performance.

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