Role-Based Programme
RB1181

AI for SEO & Search Marketing

Smarter Keyword Strategy, Search Visibility & Organic Growth

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Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Understand how AI can support SEO and Search Marketing across keyword research, search intent, content planning, optimisation, and performance analysis.
  • Apply AI to identify relevant search themes, analyse competitors, structure content, and improve on-page optimisation.
  • Use AI to support search-focused content briefs, metadata, internal-linking ideas, SERP analysis, and SEO reporting.
  • Develop practical skills for keyword clustering, search-intent mapping, content-gap analysis, technical SEO investigation, and performance optimisation.
  • Understand responsible AI use, factual accuracy, originality, search-quality considerations, source validation, and human review in SEO activities.

Tools covered

Generative AI AssistantsAI Search & ResearchKeyword ResearchSearch Intent AnalysisSEO Content PlanningOn-Page SEOSERP AnalysisCompetitor ResearchTechnical SEO Analysis SupportSearch Performance Reporting

Who should attend

  • SEO Executives
  • SEO Specialists
  • SEO Managers
  • Search Marketing Professionals
  • Digital Marketing Executives
  • Digital Marketing Managers
  • Content Marketing Professionals
  • SEO Content Writers
  • SEM Professionals
  • Growth Marketing Professionals
  • Website Marketing Professionals
  • Marketing Analysts
  • Content Strategists
  • Search Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of digital marketing or website content
  • Familiarity with search engines, keywords, websites, or digital campaigns is helpful
  • Basic communication and digital-tool skills
  • No programming or technical AI knowledge required
  • Prior AI-tool experience is helpful but not mandatory

TOC Modules

Concepts
  • Understanding Generative AI and its role in modern search marketing
  • Understanding how AI can support research, keyword planning, content optimisation, and analysis
  • Distinguishing AI assistance from search engines, SEO platforms, analytics, and automation tools
  • Understanding AI limitations, hallucinations, outdated information, and search-quality risks
Practical activities
  • Identifying recurring SEO activities suitable for AI assistance
  • Comparing traditional and AI-assisted approaches to an SEO task
  • Mapping AI opportunities across the SEO workflow

Scenarios

Business Topic to SEO Content Strategy

Business Topic → Keyword Research → Search Intent → Topic Clusters → Competitor Analysis → Content Gaps → SEO Brief → Publishing Plan

Participants use AI to develop a structured SEO content strategy from a business topic, including keyword themes, search intent, content gaps, and page recommendations.

Organic Performance Drop to SEO Improvement Plan

Search Performance Data → Page Analysis → Keyword Trends → SERP / Competitor Review → Potential Issues → Optimisation Actions → Priority Plan → Management Summary

Participants use AI to analyse a sample decline in organic performance, identify possible content and technical improvement areas, and prepare a structured SEO optimisation plan.

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