Role-Based Programme
RB1180

AI for SEO & Search Marketing

Smarter Keyword Research, Content Optimization & Search Visibility

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how AI can support SEO and Search Marketing across keyword research, search-intent analysis, content planning, optimisation, and reporting.
  • Explore practical AI applications for identifying keyword themes, analysing competitors, improving content structure, and discovering search opportunities.
  • Apply structured prompting techniques to generate SEO briefs, titles, metadata, content outlines, and optimisation recommendations.
  • Use AI to improve productivity across on-page SEO, content research, search-performance reviews, and competitor analysis.
  • Recognise search-engine guidelines, factual accuracy, originality, copyright, data quality, and human-review requirements when using AI for SEO.

Tools covered

Generative AI AssistantsAI Search & ResearchKeyword ResearchSearch Intent AnalysisSEO Content OptimizationSERP & Competitor AnalysisMetadata GenerationContent Gap AnalysisAI-Powered Reporting Tools

Who should attend

  • SEO Executives
  • SEO Specialists
  • SEO Managers
  • Search Marketing Professionals
  • Digital Marketing Executives
  • Digital Marketing Managers
  • Content Marketing Professionals
  • SEO Content Writers
  • SEM Professionals
  • Organic Growth Professionals
  • Website Marketing Professionals
  • E-Commerce Marketing Professionals
  • Marketing Analysts
  • Content Strategists
  • SEO & Search Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of digital marketing, websites, or online search
  • Familiarity with keywords, website content, or search-engine results is helpful
  • Basic internet-research and content skills
  • No programming or technical AI knowledge required
  • No previous AI-tool experience required

TOC Modules

Concepts
  • Understanding Generative AI and its relevance to SEO and search marketing
  • Exploring AI applications across keyword research, search intent, content planning, optimisation, and reporting
  • Understanding the difference between AI assistance, SEO tools, search-engine data, and marketer judgement
  • Recognising AI limitations, hallucinations, fabricated keywords, and unsupported search claims
Practical activities
  • Identifying high-value AI applications across a typical SEO workflow
  • Comparing a traditional SEO research task with an AI-assisted approach

Scenarios

Search Opportunity to SEO Content Plan

Business Topic → AI-Assisted Keyword Research → Search Intent → Topic Clusters → Content Gaps → Page Ideas → SEO Content Plan

Participants use AI to explore a sample business topic, identify relevant search themes and intent, and create a structured SEO content plan for further validation.

Existing Webpage to SEO Optimization Brief

Current Page → Search Intent Review → Keyword & Content Analysis → SEO Gaps → Metadata & Structure Improvements → Optimization Brief

Participants use AI to review a sample webpage, identify potential on-page SEO gaps, and create a structured optimisation brief covering titles, metadata, headings, content structure, and related topics.

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.