Role-Based Programme
RB1171

AI for Content Marketing & Copywriting

Advanced Content Strategy, Persuasive Writing & AI-Powered Campaigns

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Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced capability to use AI across content research, strategy, ideation, writing, editing, distribution, optimisation, and performance analysis.
  • Apply AI-assisted audience and market research to create relevant, differentiated, and evidence-based content.
  • Use AI to strengthen copywriting across websites, blogs, landing pages, email, social media, campaigns, thought leadership, and sales content.
  • Build scalable AI-assisted editorial and content operations while maintaining brand voice, originality, quality, and human judgement.
  • Use performance intelligence to improve engagement, search visibility, conversion, content efficiency, and business impact.

Tools covered

Generative AI AssistantsAI Search & Deep ResearchAudience IntelligenceContent StrategySEO Content IntelligenceCopywriting SupportBrand Voice AnalysisContent RepurposingEditorial PlanningCampaign Content DevelopmentContent Performance AnalysisWorkflow AutomationAI Agents

Who should attend

  • Content Marketing Managers
  • Content Marketers
  • Copywriters
  • Senior Copywriters
  • Content Strategists
  • Marketing Communications Professionals
  • SEO Content Professionals
  • Digital Marketing Professionals
  • Social Media Content Professionals
  • Campaign Content Specialists
  • Brand Content Professionals
  • Editorial Professionals
  • Thought Leadership Professionals
  • Creative Marketing Professionals
  • Marketing Leaders Responsible for Content Strategy

Prerequisites & Participant Readiness

  • Experience in content marketing, copywriting, digital marketing, communications, or brand content
  • Familiarity with content formats, customer audiences, campaign objectives, and digital channels
  • Basic awareness of Generative AI and common business applications
  • Comfort working with written content, research, campaign briefs, and performance data
  • No programming knowledge required

TOC Modules

Concepts
  • Understanding Generative AI, reasoning models, multimodal AI, AI search, and content automation
  • Exploring AI applications across research, ideation, drafting, editing, repurposing, and optimisation
  • Distinguishing AI-assisted writing from autonomous high-volume content generation
  • Understanding hallucinations, originality, copyright, misinformation, and brand risks
Practical activities
  • Mapping AI opportunities across the content lifecycle
  • Identifying activities suitable for AI augmentation, automation, or human ownership
  • Creating an AI opportunity map for a content team

Scenarios

New Campaign from Audience Insight to Multi-Channel Content

Audience Research → Content Opportunity → Message Strategy → Campaign Theme → Long-Form Content → Email → Social → Landing Page → Measurement

Participants use AI to transform audience insight into an integrated content campaign, develop channel-specific assets, maintain brand consistency, and establish measurable performance indicators.

Low-Performing Content Portfolio to Growth Strategy

Content Audit → Performance Analysis → Search Gaps → Audience Needs → Content Quality → Repurposing Opportunities → Optimisation → Editorial Roadmap

Participants use AI to diagnose an underperforming content portfolio, identify gaps in relevance, search visibility, conversion, and reuse, and build a measurable content-growth roadmap.

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