Role-Based Programme
RB1167

AI for Digital Marketing

Advanced Campaign Intelligence, Content Automation & Performance Growth

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Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced capability to apply AI across digital strategy, audience research, content, search, social media, paid campaigns, email, conversion, and analytics.
  • Use AI-assisted research to understand customer behaviour, digital trends, competitors, search intent, channel performance, and growth opportunities.
  • Apply AI to campaign planning, content development, SEO, social engagement, paid-media optimisation, email marketing, and customer journeys.
  • Use AI-assisted analytics to improve campaign effectiveness, conversion, customer acquisition, engagement, and return on marketing investment.
  • Build responsible AI-enabled Digital Marketing workflows with strong brand governance, privacy, validation, copyright awareness, and human oversight.

Tools covered

Generative AI AssistantsAI Search & ResearchAudience IntelligenceSEO IntelligenceContent StrategySocial Media IntelligencePaid Media AnalysisEmail Marketing SupportCampaign AnalyticsConversion OptimisationMarketing AutomationCustomer Journey AnalysisWorkflow AutomationAI AgentsDecision-Support Tools

Who should attend

  • Digital Marketing Managers
  • Digital Marketing Executives
  • Performance Marketing Professionals
  • Growth Marketing Professionals
  • SEO Professionals
  • SEM & Paid Media Professionals
  • Social Media Marketing Professionals
  • Content Marketing Professionals
  • Email Marketing Professionals
  • Campaign Managers
  • Marketing Automation Professionals
  • Demand Generation Professionals
  • Web & Conversion Optimisation Professionals
  • Marketing Analysts
  • Marketing Leaders Responsible for Digital Growth

Prerequisites & Participant Readiness

  • Experience in digital marketing, campaigns, content, social media, performance marketing, or marketing analytics
  • Familiarity with websites, digital channels, customer journeys, campaign metrics, and marketing funnels
  • Basic awareness of Generative AI and common business applications
  • Comfort working with campaign, audience, content, and performance information
  • No programming knowledge required

TOC Modules

Concepts
  • Understanding Generative AI, reasoning models, multimodal AI, automation, and AI agents
  • Exploring AI applications across content, search, campaigns, social media, and analytics
  • Distinguishing AI-assisted marketing from traditional marketing automation
  • Understanding hallucinations, copyright, brand consistency, privacy, and human accountability
Practical activities
  • Mapping AI opportunities across the Digital Marketing lifecycle
  • Identifying activities suitable for augmentation, automation, or continued human ownership
  • Creating an AI opportunity map for digital marketing teams

Scenarios

Digital Campaign from Audience Insight to Conversion

Audience Research → Segmentation → Funnel → Content → SEO → Social & Paid Media → Landing Page → Conversion → Performance Analysis

Participants use AI to develop an integrated digital campaign from audience analysis through content, search, social, paid media, conversion design, and campaign measurement.

Underperforming Digital Funnel to Growth Optimisation

Traffic Sources → Engagement → Conversion Funnel → Channel Performance → Content Gaps → Campaign Efficiency → CRO Opportunities → Growth Plan

Participants use AI to diagnose an underperforming digital marketing funnel, identify channel and conversion weaknesses, prioritise optimisation opportunities, and create a measurable digital-growth plan.

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