Role-Based Programme
RB1165

AI for Digital Marketing

Smarter Campaigns, Content, Audience Targeting & Performance Growth

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Understand how AI can support Digital Marketing across audience research, content creation, campaign planning, optimisation, and performance analysis.
  • Apply AI to develop audience insights, campaign ideas, channel-specific messaging, SEO content, and digital marketing assets.
  • Use AI to improve social media, email, website, paid campaign, and content-marketing workflows.
  • Develop practical skills for campaign planning, personalisation, performance analysis, and optimisation recommendations.
  • Understand responsible AI use, copyright, customer privacy, brand consistency, data accuracy, and human review in digital marketing.

Tools covered

Generative AI AssistantsAI Search & ResearchAudience ResearchContent IdeationSEO SupportSocial Media PlanningEmail Marketing SupportCampaign PlanningMarketing AnalyticsPerformance Reporting

Who should attend

  • Digital Marketing Executives
  • Digital Marketing Managers
  • Performance Marketing Professionals
  • Social Media Professionals
  • Content Marketing Professionals
  • SEO Professionals
  • SEM / Paid Media Professionals
  • Email Marketing Professionals
  • Growth Marketing Professionals
  • Campaign Managers
  • Marketing Communication Professionals
  • Demand Generation Professionals
  • Marketing Analysts
  • Digital Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing or digital communication
  • Familiarity with websites, social media, email, digital campaigns, or online customer journeys is helpful
  • Basic communication and digital-tool skills
  • No programming or technical AI knowledge required
  • Prior AI-tool experience is helpful but not mandatory

TOC Modules

Concepts
  • Understanding Generative AI and its relevance to modern digital marketing
  • Understanding how AI can support research, content, campaigns, optimisation, and reporting
  • Distinguishing AI assistance from marketing automation, analytics, ad platforms, and traditional search
  • Understanding AI limitations, hallucinations, bias, and brand-reputation risks
Practical activities
  • Identifying recurring Digital Marketing activities suitable for AI assistance
  • Comparing traditional and AI-assisted approaches to a digital marketing task
  • Mapping AI opportunities across the digital marketing funnel

Scenarios

Marketing Objective to Integrated Digital Campaign

Business Objective → Audience Insights → Campaign Theme → Channel Plan → Content & Ads → Landing Page → Launch → Performance Measures

Participants use AI to develop an integrated digital campaign covering audience selection, content, channel strategy, calls-to-action, and measurable campaign outcomes.

Campaign Performance to Optimisation Plan

Campaign Data → Channel Comparison → Funnel Analysis → Performance Gaps → Optimisation Hypotheses → Content / Audience Adjustments → Action Plan → Management Summary

Participants use AI to analyse sample campaign performance, identify improvement opportunities, and prepare a structured optimisation plan for marketing review.

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.