Role-Based Programme
RB1159

AI for Brand Management

Advanced Brand Strategy, Consumer Intelligence & AI-Driven Growth

IMAGE REQUIRED
Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced capability to apply AI across brand strategy, positioning, consumer research, campaign planning, content development, and brand performance management.
  • Use AI-assisted research to understand consumers, competitors, category dynamics, cultural shifts, emerging trends, and brand-growth opportunities.
  • Apply AI to develop positioning, messaging, audience strategies, brand architecture, creative briefs, campaign concepts, and communication frameworks.
  • Use AI-assisted analytics to monitor brand health, consumer sentiment, campaign effectiveness, competitive activity, and market perception.
  • Build responsible AI-enabled Brand Management workflows with strong governance, brand consistency, intellectual-property awareness, validation, and human oversight.

Tools covered

Generative AI AssistantsAI Search & Deep ResearchConsumer IntelligenceMarket & Competitor AnalysisBrand PositioningAudience & Persona AnalysisContent IntelligenceCampaign AnalysisSocial Listening ConceptsSentiment AnalysisBrand Performance AnalyticsCreative IdeationWorkflow AutomationAI AgentsDecision-Support Tools

Who should attend

  • Brand Managers
  • Senior Brand Managers
  • Assistant Brand Managers
  • Category Managers
  • Marketing Managers
  • Brand Strategy Professionals
  • Product Marketing Professionals
  • Consumer Marketing Professionals
  • Integrated Marketing Professionals
  • Campaign Managers
  • Marketing Communications Professionals
  • Brand Experience Professionals
  • Market Research Professionals
  • Digital Marketing Professionals
  • Marketing Leaders Responsible for Brand Growth

Prerequisites & Participant Readiness

  • Experience in marketing, brand management, product marketing, communications, or consumer research
  • Familiarity with brand positioning, campaigns, customer segments, market research, and marketing performance
  • Basic awareness of Generative AI and common business applications
  • Comfort working with market, consumer, campaign, and brand information
  • No programming knowledge required

TOC Modules

Concepts
  • Understanding Generative AI, reasoning models, multimodal AI, AI search, automation, and AI agents
  • Exploring AI applications across brand strategy, research, content, campaigns, and performance management
  • Distinguishing AI-assisted brand management from conventional marketing automation
  • Understanding hallucinations, creative inconsistency, copyright, bias, and human accountability
Practical activities
  • Mapping AI opportunities across the Brand Management lifecycle
  • Identifying activities suitable for augmentation, automation, or continued human ownership
  • Creating an AI opportunity map for brand teams

Scenarios

Declining Brand Relevance to Brand Repositioning Strategy

Market Trends → Consumer Research → Competitive Analysis → Brand Perception → Positioning Gaps → New Positioning → Messaging → Campaign Concept

Participants use AI to diagnose weakening brand relevance, identify changing consumer expectations and competitive gaps, and develop a refreshed positioning and communication strategy.

Brand Growth Opportunity to Integrated Campaign Plan

Growth Opportunity → Audience Segment → Consumer Insight → Value Proposition → Creative Territory → Content Strategy → Channel Plan → Brand KPIs

Participants use AI to identify a brand-growth opportunity, define the target audience, create an integrated campaign strategy, and establish measurable brand-performance indicators.

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.