Role-Based Programme
RB1142

AI for Channel & Partner Sales

Partner Intelligence, Co-Selling & Revenue Growth

IMAGE REQUIRED
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop practical AI capabilities for partner identification, channel development, co-selling, and partner-led revenue growth.
  • Apply AI to research potential partners, assess strategic fit, identify market opportunities, and build partner engagement strategies.
  • Use AI to strengthen partner onboarding, enablement, joint account planning, co-marketing, and opportunity management.
  • Analyse partner performance, pipeline contribution, market coverage, and relationship risks to improve channel productivity.
  • Apply responsible AI practices related to confidentiality, commercial sensitivity, source accuracy, partnership data, and human judgement.

Tools covered

Generative AI AssistantsAI Search & ResearchPartner IntelligenceMarket AnalysisPartner ProfilingOpportunity AnalysisCo-Selling SupportPartner CommunicationCRM Workflow ConceptsSales Data AnalysisExecutive SummarisationPresentation Tools

Who should attend

  • Channel Sales Managers
  • Partner Sales Managers
  • Alliance Managers
  • Channel Account Managers
  • Partner Account Managers
  • Channel Development Managers
  • Strategic Partnership Professionals
  • Indirect Sales Professionals
  • Distribution Sales Managers
  • Partner Business Managers
  • Channel Development Executives
  • Regional Channel Managers
  • Business Development Managers
  • Sales Managers
  • Partner Ecosystem Professionals

Prerequisites & Participant Readiness

  • Experience in channel sales, partner management, alliances, business development, or indirect sales
  • Familiarity with partner onboarding, opportunity management, sales targets, and CRM systems
  • Basic familiarity with Generative AI tools is recommended
  • Ability to interpret partner, pipeline, and market information
  • No programming knowledge required

TOC Modules

Concepts
  • Understanding Generative AI, reasoning models, multimodal AI, and AI assistants
  • Exploring AI applications across partner discovery, onboarding, co-selling, and partner performance
  • Understanding how AI differs from CRM, PRM, sales automation, and traditional research tools
  • Recognising hallucinations, outdated information, unsupported assumptions, and AI limitations
Practical activities
  • Mapping the Channel & Partner Sales lifecycle to practical AI applications
  • Identifying high-value versus low-value AI use cases
  • Comparing traditional and AI-assisted partner-sales workflows

Scenarios

New Market to Partner Recruitment Strategy

Market Opportunity → Partner Ecosystem Mapping → Partner Longlist → Strategic Fit Assessment → Shortlisting → Partner Value Proposition → Recruitment Plan → Onboarding Roadmap

Participants use AI to analyse a new market, identify potential channel partners, evaluate strategic fit, and build a structured partner recruitment and onboarding plan.

Underperforming Partner Network to Growth Plan

Partner Performance Data → Pipeline Analysis → Coverage Gaps → Capability Issues → Growth Opportunities → Enablement Actions → Co-Selling Plan → Partner Growth Roadmap

Participants use AI to analyse a simulated partner network, identify performance and coverage gaps, and develop a structured growth strategy combining enablement, co-selling, and partner prioritisation.

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.