Role-Based Programme
RB1140

AI for Channel & Partner Sales

Smarter Partner Management, Pipeline Growth & Collaborative Selling

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Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how AI can support Channel and Partner Sales across partner identification, onboarding, enablement, opportunity development, and pipeline management.
  • Explore practical AI applications for researching partners, analysing partner potential, preparing joint sales activities, and improving partner communication.
  • Apply structured prompting techniques to generate partner insights, joint account plans, opportunity ideas, meeting questions, and follow-up communication.
  • Use AI to improve productivity across partner reviews, co-selling activities, channel reporting, opportunity tracking, and CRM updates.
  • Recognise partner confidentiality, commercial sensitivity, source accuracy, bias, and human-review requirements when using AI in channel sales.

Tools covered

Generative AI AssistantsAI Search & ResearchPartner ResearchChannel ProfilingOpportunity AnalysisJoint Account PlanningPartner CommunicationPipeline SupportCRM Intelligence

Who should attend

  • Channel Sales Executives
  • Channel Sales Managers
  • Partner Sales Managers
  • Partner Account Managers
  • Alliance Managers
  • Channel Account Managers
  • Partner Development Managers
  • Distribution Sales Managers
  • Reseller Account Managers
  • Indirect Sales Professionals
  • Channel Business Managers
  • Partner Success Managers
  • Strategic Alliance Professionals
  • Channel Development Executives
  • Channel Sales Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of sales, channel management, or partner-management activities
  • Familiarity with distributors, resellers, alliance partners, or indirect-sales models is helpful
  • Basic communication and business-research skills
  • No programming or technical AI knowledge required
  • No previous AI-tool experience required

TOC Modules

Concepts
  • Understanding Generative AI and its relevance to channel and partner sales
  • Exploring AI applications across partner research, enablement, joint selling, pipeline development, and communication
  • Understanding the difference between AI assistance, channel automation, CRM intelligence, and sales judgement
  • Recognising AI limitations, hallucinations, outdated information, and unsupported partner assumptions
Practical activities
  • Identifying high-value AI applications across a typical channel-sales workflow
  • Comparing a traditional partner-management task with an AI-assisted approach

Scenarios

Applied scenario simulations are tailored based on the client's industry context.

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