Role-Based Programme
RB1124

AI for Inside Sales & Telesales

Smarter Prospecting, Sales Conversations & Conversion Follow-Up

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Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how AI can support Inside Sales and Telesales across prospecting, call preparation, qualification, customer conversations, and follow-up.
  • Explore practical AI applications for researching prospects, preparing call scripts, generating discovery questions, and handling common objections.
  • Apply structured prompting techniques to create relevant sales messages, call plans, follow-up communication, and CRM-ready summaries.
  • Use AI to improve productivity across high-volume calling, lead management, customer engagement, and sales pipeline progression.
  • Recognise customer privacy, source accuracy, commercial sensitivity, communication quality, and human-review requirements when using AI in telesales.

Tools covered

Generative AI AssistantsAI Search & ResearchProspect ResearchLead QualificationCall PreparationSales Script DevelopmentObjection HandlingFollow-Up PlanningCRM Intelligence

Who should attend

  • Inside Sales Executives
  • Telesales Executives
  • Telecalling Executives
  • Inside Sales Representatives
  • Sales Development Representatives
  • Business Development Representatives
  • Lead Generation Executives
  • Customer Acquisition Executives
  • Inside Sales Managers
  • Telesales Managers
  • Outbound Sales Executives
  • Inbound Sales Executives
  • Sales Coordinators
  • Account Development Representatives
  • Inside Sales Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of sales, calling, or customer-engagement activities
  • Familiarity with leads, prospects, products, or services is helpful
  • Basic verbal and written communication skills
  • No programming or technical AI knowledge required
  • No previous AI-tool experience required

TOC Modules

Concepts
  • Understanding Generative AI and its relevance to Inside Sales and Telesales
  • Exploring AI applications across prospecting, call preparation, qualification, follow-up, and CRM activities
  • Understanding the difference between AI assistance, sales automation, and salesperson judgement
  • Recognising AI limitations, outdated information, hallucinations, and unsupported assumptions
Practical activities
  • Identifying high-value AI applications across a typical inside-sales workflow
  • Comparing a traditional call-preparation activity with an AI-assisted approach

Scenarios

Lead List to Prioritised Calling Plan

Lead List → AI-Assisted Research → Prospect Context → Qualification → Priority → Call Objective → Call Preparation

Participants use AI to analyse sample leads, identify relevant prospect information, prioritise calling activity, and prepare tailored call objectives and discovery questions.

Sales Call to Conversion Follow-Up

Customer Call → Needs & Objections → AI-Assisted Summary → Next-Best Conversation → Follow-Up Message → CRM Update → Next Action

Participants use AI to organise a sample telesales interaction, identify customer needs and objections, create a relevant follow-up approach, and prepare structured CRM notes and next steps.

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