Role-Based Programme
RB1115

AI for Business Development

Advanced Market Expansion, Opportunity Intelligence & Revenue Growth

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Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced capability to apply AI across business development, market expansion, opportunity identification, account research, partnerships, and revenue growth.
  • Use AI-assisted research and analysis to identify high-potential markets, companies, stakeholders, buying signals, and strategic opportunities.
  • Apply AI to opportunity qualification, account planning, outreach, proposal development, negotiation preparation, pipeline management, and business reviews.
  • Evaluate growth opportunities using strategic fit, commercial potential, customer need, competition, feasibility, risk, and expected value.
  • Build an AI-enabled Business Development workflow that improves prospecting quality, sales productivity, opportunity conversion, and pipeline visibility.

Tools covered

Generative AI AssistantsAI Search & Deep ResearchProspect IntelligenceMarket & Competitor ResearchAccount ResearchLead QualificationOpportunity AnalysisProposal DevelopmentCRM IntelligenceSales Forecasting SupportWorkflow AutomationAI AgentsDecision-Support Tools

Who should attend

  • Business Development Professionals
  • Business Development Managers
  • Senior Business Development Managers
  • Business Development Directors
  • Growth Managers
  • Strategic Business Development Professionals
  • Enterprise Business Development Professionals
  • Partnership Development Professionals
  • Market Development Professionals
  • Sales & Business Development Leaders
  • Key Account Development Professionals
  • Commercial Development Professionals
  • Regional Business Development Professionals
  • New Business Managers
  • Senior Professionals Responsible for Revenue Growth

Prerequisites & Participant Readiness

  • Experience in sales, business development, account management, partnerships, or commercial roles
  • Familiarity with prospecting, opportunity management, customer meetings, proposals, and sales pipelines
  • Basic awareness of Generative AI and common business applications
  • Comfort working with market, customer, competitor, and commercial information
  • No programming knowledge required

TOC Modules

Concepts
  • Understanding Generative AI, reasoning models, multimodal AI, AI search, and intelligent automation
  • Exploring AI applications across prospecting, account development, opportunity management, proposals, and partnerships
  • Distinguishing AI-assisted selling from traditional sales automation
  • Understanding hallucinations, outdated information, confidentiality, and human accountability
Practical activities
  • Mapping AI opportunities across the Business Development lifecycle
  • Identifying activities suitable for augmentation, automation, or continued human ownership
  • Creating an AI opportunity map for Business Development teams

Scenarios

Market Signal to Qualified Enterprise Opportunity

Market Development → Target Account → Account Intelligence → Stakeholder Mapping → Buying Signals → Qualification → Outreach → Discovery → Opportunity Plan

Participants use AI to identify a high-potential business opportunity, research the target company, identify relevant stakeholders, assess buying signals, qualify the opportunity, and create a structured engagement plan.

Enterprise Opportunity to Commercial Proposal

Customer Need → Discovery Insights → Value Proposition → Competitive Positioning → Business Case → Proposal → Objection Preparation → Negotiation Strategy → Pipeline Update

Participants use AI to progress a qualified business-development opportunity from customer discovery through value proposition, proposal development, negotiation preparation, and management-ready pipeline reporting.

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