Role-Based Programme
RB1114

AI for Business Development

Market Expansion, Opportunity Intelligence & Revenue Growth

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Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop practical AI capabilities for business development, market expansion, opportunity identification, and revenue growth.
  • Apply AI to research industries, companies, decision-makers, competitors, partnerships, and emerging business opportunities.
  • Use AI to strengthen account planning, lead qualification, discovery preparation, solution positioning, proposals, and stakeholder communication.
  • Improve business-development productivity through structured research, opportunity prioritisation, meeting preparation, follow-up, and pipeline intelligence.
  • Apply responsible AI practices related to customer confidentiality, source validation, commercial sensitivity, bias, accuracy, and human judgement.

Tools covered

Generative AI AssistantsAI Search & ResearchProspect ResearchMarket IntelligenceCompetitor AnalysisAccount ResearchLead QualificationProposal SupportData AnalysisExecutive SummarisationPresentation ToolsCRM Workflow Concepts

Who should attend

  • Business Development Executives
  • Business Development Managers
  • Senior Business Development Managers
  • Business Development Directors
  • Growth Managers
  • Market Development Managers
  • Strategic Business Development Professionals
  • Partnership Development Professionals
  • Enterprise Sales Professionals
  • Key Account Managers
  • Pre-Sales Professionals
  • Sales Strategy Professionals
  • Commercial Managers
  • Regional Business Development Professionals
  • Revenue Growth Professionals

Prerequisites & Participant Readiness

  • Experience in business development, sales, account management, partnerships, or commercial roles
  • Familiarity with prospecting, customer meetings, opportunity management, and proposals
  • Basic familiarity with Generative AI tools is recommended
  • Ability to interpret market, customer, and commercial information
  • No programming knowledge required

TOC Modules

Concepts
  • Understanding Generative AI, reasoning models, multimodal AI, and AI assistants
  • Exploring AI applications across prospecting, research, account planning, proposals, and opportunity management
  • Understanding how AI differs from CRM, sales automation, search, and traditional research tools
  • Recognising hallucinations, outdated information, incomplete context, and AI limitations
Practical activities
  • Mapping Business Development activities to practical AI applications
  • Identifying high-value versus low-value AI use cases
  • Comparing traditional and AI-assisted business-development workflows

Scenarios

New Market Opportunity to Qualified Business Pipeline

Market Research → Opportunity Signals → Target Accounts → Stakeholder Mapping → Qualification → Discovery Preparation → Value Proposition → Pipeline Entry

Participants use AI to identify a growth opportunity, prioritise relevant target accounts, research decision-makers, assess opportunity fit, and prepare a structured business-development approach.

Strategic Account to Growth Proposal

Account Research → Business Priorities → Stakeholder Analysis → Discovery Insights → Opportunity Assessment → Value Proposition → Proposal → Executive Recommendation

Participants use AI to analyse a strategic account, identify potential business needs, structure discovery insights, develop a customer-specific value proposition, and prepare an executive-ready growth proposal.

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