Role-Based Programme
RB1091

AI for Market & Competitive Intelligence

Advanced Market Research, Competitor Analysis & Strategic Insights

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Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced capability to use AI for market research, competitor intelligence, industry analysis, trend monitoring, and strategic decision support.
  • Apply AI-assisted research to identify market shifts, customer changes, competitor moves, emerging technologies, regulatory developments, and growth opportunities.
  • Build structured approaches for competitor profiling, benchmarking, market attractiveness analysis, signal monitoring, and strategic interpretation.
  • Evaluate information quality through source credibility, recency, evidence strength, conflicting information, and validation.
  • Create actionable market and competitive intelligence outputs that support strategy, investment, growth, positioning, and executive decision-making.

Tools covered

Generative AI AssistantsAI Search & Deep ResearchMarket Intelligence PlatformsCompetitive Intelligence ToolsDocument IntelligenceData AnalysisTrend AnalysisScenario PlanningStrategic BenchmarkingKnowledge AssistantsDecision-Support ToolsAI-Powered Presentations

Who should attend

  • Market Intelligence Professionals
  • Competitive Intelligence Professionals
  • Market Research Professionals
  • Strategy Professionals
  • Corporate Strategy Managers
  • Business Intelligence Professionals
  • Competitive Strategy Professionals
  • Growth Strategy Professionals
  • Business Analysts
  • Strategic Planning Professionals
  • Product Strategy Professionals
  • Corporate Development Professionals
  • Commercial Strategy Professionals
  • Research & Insights Professionals
  • Senior Managers Responsible for Market & Competitor Intelligence

Prerequisites & Participant Readiness

  • Experience in strategy, market research, business analysis, competitive intelligence, or business planning
  • Familiarity with market reports, competitor analysis, industry research, and business presentations
  • Basic awareness of Generative AI and AI-assisted research
  • Comfort working with qualitative and quantitative business information
  • No programming knowledge required

TOC Modules

Concepts
  • Understanding Generative AI, reasoning models, AI search, deep research, and document intelligence
  • Exploring AI applications across market research, competitor analysis, trend monitoring, and strategic intelligence
  • Distinguishing AI-assisted research from traditional search, databases, analytics, and expert research
  • Understanding hallucinations, outdated information, source limitations, and evidence quality
Practical activities
  • Mapping AI opportunities across the intelligence lifecycle
  • Identifying research activities suitable for AI augmentation or automation
  • Creating an AI opportunity map for Market & Competitive Intelligence teams

Scenarios

New Market Opportunity & Competitive Landscape Assessment

Business Question → Market Sizing → Industry Structure → Customer Demand → Competitor Mapping → Benchmarking → Trends & Risks → Strategic Recommendation

Participants use AI to assess a potential market opportunity, validate evidence from multiple sources, analyse customer and competitive dynamics, and prepare an executive recommendation.

Competitor Strategic Move & Response Planning

Competitor Signal → Source Validation → Strategic Context → Potential Intent → Market Impact → Scenario Analysis → Response Options → Executive Intelligence Brief

Participants analyse a major competitor development, distinguish confirmed facts from interpretation, assess potential business implications, and prepare alternative strategic responses for leadership review.

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