Role-Based Programme
RB1090

AI for Market & Competitive Intelligence

Strategic Research, Competitor Analysis & Decision Support

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Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop practical AI capabilities for market research, competitive intelligence, strategic monitoring, and business decision support.
  • Apply AI to analyse industries, competitors, customers, technologies, partnerships, investments, and emerging market signals.
  • Use AI to improve competitor profiling, benchmarking, trend identification, opportunity assessment, and strategic interpretation.
  • Transform large volumes of market information into structured intelligence briefs, management insights, and decision-ready recommendations.
  • Apply responsible AI practices related to source validation, confidentiality, bias, misinformation, assumptions, and human verification.

Tools covered

Generative AI AssistantsAI Search & ResearchWeb ResearchDocument AnalysisMarket IntelligenceCompetitive IntelligenceData AnalysisStrategic BenchmarkingTrend AnalysisScenario AnalysisExecutive SummarisationPresentation Tools

Who should attend

  • Market Intelligence Professionals
  • Competitive Intelligence Professionals
  • Strategy Analysts
  • Business Intelligence Professionals
  • Corporate Strategy Professionals
  • Market Research Managers
  • Competitive Research Analysts
  • Business Analysts
  • Industry Research Professionals
  • Strategic Planning Professionals
  • Growth Strategy Professionals
  • Corporate Development Professionals
  • Product Strategy Professionals
  • Business Development Professionals
  • Senior Research Professionals

Prerequisites & Participant Readiness

  • Experience in strategy, market research, competitive intelligence, business analysis, or planning
  • Familiarity with market reports, competitor information, and strategic research
  • Basic familiarity with Generative AI tools is recommended
  • Ability to interpret business and market information
  • No programming knowledge required

TOC Modules

Concepts
  • Understanding Generative AI, reasoning models, AI search, and research assistants
  • Exploring AI applications across market research, competitor analysis, monitoring, and synthesis
  • Understanding the difference between search, research, intelligence, and strategic interpretation
  • Recognising hallucinations, outdated information, source gaps, and incomplete context
Practical activities
  • Mapping Market & Competitive Intelligence activities to AI applications
  • Identifying high-value AI use cases across the intelligence cycle
  • Comparing traditional and AI-assisted research workflows

Scenarios

Competitor Expansion Intelligence

Competitor Signals → Source Verification → Market Context → Capability Analysis → Strategic Intent Hypotheses → Business Implications → Response Options → Executive Brief

Participants use AI to analyse multiple verified competitor developments, identify plausible strategic implications, and prepare a decision-ready intelligence brief without overstating unverified intent.

New Market Opportunity & Competitive Landscape

Market Research → Demand Signals → Industry Structure → Competitor Mapping → White-Space Analysis → Opportunity Assessment → Scenario Analysis → Strategic Recommendation

Participants use AI to evaluate a potential new market, analyse competitive intensity and customer signals, identify opportunity spaces, and prepare a structured recommendation for management review.

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