Role-Based Programme
RB1089

AI for Market & Competitive Intelligence

Smarter Research, Competitor Analysis & Strategic Insights

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Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Understand how AI can support Market and Competitive Intelligence across research, signal detection, competitor tracking, and strategic analysis.
  • Apply AI to analyse industries, customers, competitors, technologies, regulations, and market developments.
  • Use AI to improve research efficiency, source synthesis, comparison, trend analysis, and executive reporting.
  • Develop practical skills for identifying relevant signals, separating evidence from assumptions, and converting findings into strategic implications.
  • Understand responsible AI use, source validation, confidentiality, bias, data quality, and human accountability in intelligence work.

Tools covered

Generative AI AssistantsAI Search & ResearchMarket IntelligenceCompetitor AnalysisDocument AnalysisData AnalysisTrend AnalysisExecutive SummarisationAI-Powered Presentation Tools

Who should attend

  • Market Intelligence Professionals
  • Competitive Intelligence Professionals
  • Strategy Managers
  • Business Strategy Professionals
  • Market Research Professionals
  • Competitive Research Analysts
  • Business Analysts
  • Corporate Strategy Professionals
  • Product Strategy Professionals
  • Commercial Strategy Professionals
  • Growth Strategy Professionals
  • Industry Research Professionals
  • Business Development Professionals
  • Senior Strategy & Intelligence Leaders

Prerequisites & Participant Readiness

  • Basic understanding of market research, competitive analysis, or business strategy
  • Familiarity with industry reports, competitor information, or business research is helpful
  • Basic understanding of digital business tools
  • No programming or technical AI knowledge required
  • Prior AI-tool experience is helpful but not mandatory

TOC Modules

Concepts
  • Understanding Generative AI, AI assistants, and AI-assisted research
  • Understanding how AI can support market scanning, competitor tracking, and intelligence synthesis
  • Distinguishing AI assistance from traditional search, desk research, and analytics
  • Understanding AI limitations, hallucinations, outdated information, and source-quality risks
Practical activities
  • Identifying intelligence activities suitable for AI assistance
  • Comparing traditional and AI-assisted approaches to a research task
  • Mapping potential AI applications across the intelligence cycle

Scenarios

Competitor Move to Strategic Intelligence Brief

Competitor Signal → AI-Assisted Research → Source Validation → Competitor Context → Strategic Implications → Risks & Opportunities → Executive Brief

Participants use AI to investigate a significant competitor development, validate supporting evidence, assess potential implications, and prepare a concise intelligence brief for leadership review.

Emerging Market Trend to Business Opportunity

Market Signals → Trend Clustering → Customer & Industry Impact → Competitor Response → Opportunity Areas → Strategic Implications → Management Recommendation

Participants use AI to analyse multiple emerging signals, identify a meaningful market trend, evaluate potential business implications, and prepare an evidence-based recommendation for management discussion.

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