Role-Based Programme
RB1088

AI for Market & Competitive Intelligence

Smarter Research, Competitor Tracking & Strategic Insights

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Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how AI can support Market and Competitive Intelligence activities across research, monitoring, analysis, and strategic reporting.
  • Explore practical AI applications for tracking competitors, markets, customers, technologies, and emerging business signals.
  • Apply structured prompting techniques to improve research quality, comparison, synthesis, and insight generation.
  • Use AI to convert large volumes of market information into concise, decision-relevant intelligence.
  • Recognise source credibility, recency, bias, confidentiality, evidence quality, and human-validation requirements when using AI for intelligence work.

Tools covered

Generative AI AssistantsAI Search & ResearchMarket ResearchCompetitor AnalysisSource EvaluationTrend AnalysisStrategic SummarisationAI-Powered Presentation & Communication Tools

Who should attend

  • Market Intelligence Professionals
  • Competitive Intelligence Professionals
  • Strategy Analysts
  • Market Research Professionals
  • Corporate Strategy Professionals
  • Business Analysts
  • Competitive Research Analysts
  • Industry Research Professionals
  • Business Planning Professionals
  • Corporate Development Professionals
  • Product Strategy Professionals
  • Commercial Strategy Professionals
  • Sales Strategy Professionals
  • Marketing Strategy Professionals
  • Strategy & Intelligence Team Members

Prerequisites & Participant Readiness

  • Basic understanding of business research, markets, competitors, or strategy
  • Familiarity with market reports, competitor information, or business-analysis activities is helpful
  • Basic internet-research and analytical skills
  • No programming or technical AI knowledge required
  • No previous AI-tool experience required

TOC Modules

Concepts
  • Understanding Generative AI and its relevance to market and competitive intelligence
  • Exploring AI applications across market scanning, competitor tracking, trend analysis, and strategic research
  • Understanding the difference between search, AI synthesis, traditional research, and strategic interpretation
  • Recognising hallucinations, outdated information, unsupported claims, and incomplete market context
Practical activities
  • Identifying high-value AI applications across a typical intelligence workflow
  • Comparing a traditional competitor-research task with an AI-assisted approach

Scenarios

Competitor Development to Strategic Intelligence Brief

Competitor Signal → AI-Assisted Research → Source Verification → Competitor Context → Business Implications → Strategic Questions → Executive Brief

Participants investigate a sample competitor development, validate the available information, assess its possible implications, and prepare a concise intelligence brief for management review.

Emerging Market Trend to Opportunity Assessment

Market Signal → Trend Research → Evidence Review → Customer & Industry Impact → Opportunities & Risks → Intelligence Summary

Participants use AI to analyse an emerging market trend, assess supporting evidence, identify potential opportunities and risks, and convert the findings into a structured market-intelligence summary.

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