Role-Based Programme
RB1021

Fireflies.ai for Product & Service Management

Turn Conversations into Product Insights & Action

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Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Fireflies.ai to capture and structure customer, product, service, and stakeholder conversations.
  • Convert meeting transcripts into product requirements, feature requests, customer pain points, decisions, action items, and follow-up activities.
  • Use AskFred, Smart Search, Topic Trackers, and conversation intelligence to identify recurring customer needs and discussion patterns.
  • Develop repeatable workflows for transforming meetings into product documentation, prioritisation inputs, and cross-functional actions.
  • Apply appropriate accuracy, confidentiality, access, and human-review practices when using AI-generated product and customer insights.

Tools covered

Fireflies.aiAI NotetakerAI Meeting SummariesAskFredSmart SearchTopic TrackersConversation IntelligenceAI SkillsChannelsMeeting Integrations

Who should attend

  • Product Managers
  • Product Owners
  • Service Managers
  • Product Management Professionals
  • Product Operations Professionals
  • Customer Experience Managers
  • Product Marketing Managers
  • Business Analysts
  • Product Analysts
  • Customer Success Managers
  • User Research & Product Discovery Professionals
  • Implementation & Service Delivery Managers
  • Product Team Leads
  • Digital Product Professionals

Prerequisites & Participant Readiness

  • Basic understanding of product, service, or customer-management activities
  • Familiarity with customer interviews, product meetings, stakeholder discussions, or service reviews
  • Basic computer and internet proficiency
  • Familiarity with common meeting and collaboration platforms is helpful
  • No programming or technical AI knowledge required
  • No previous Fireflies.ai experience required

TOC Modules

Concepts
  • Understanding Fireflies.ai as an AI meeting intelligence platform
  • Understanding the Capture → Transcribe → Summarise → Analyse → Act workflow
  • Identifying suitable meetings such as discovery calls, user interviews, product reviews, service reviews, and stakeholder discussions
  • Understanding transcripts, summaries, action items, search, and conversation intelligence
Practical activities
  • Exploring the Fireflies Meetings workspace using a sample product conversation
  • Reviewing a transcript and AI-generated meeting summary
  • Identifying customer needs, product discussions, decisions, and next steps from a sample meeting

Scenarios

Customer Conversations to Product Improvement

Customer Interviews → Fireflies Capture → AskFred / Smart Search → Pain Points & Feature Requests → Theme Analysis → Product Requirement → Team Action

Participants analyse multiple customer conversations to identify recurring needs, problems, and feature requests, converting conversational evidence into structured product-improvement inputs and reducing manual research and documentation effort.

Product Review to Decision & Follow-Through

Product / Service Review Meeting → AI Summary → Decisions → Blockers → Action Owners → Work-Management Workflow → Follow-Up

Participants transform a recurring product or service review meeting into a structured workflow that improves decision documentation, ownership visibility, planning, and follow-through.

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