Role-Based Programme
RB1020

Fireflies.ai for Product & Service Management

Turn Conversations into Product Insights

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Fireflies.ai can capture, transcribe, summarise, and organise customer, product, and service conversations.
  • Explore practical ways to identify customer needs, feature requests, pain points, decisions, blockers, and follow-up actions from meetings.
  • Experience AskFred, Smart Search, and Topic Trackers for retrieving and analysing important product information.
  • Recognise how AI meeting intelligence can improve product documentation, customer-feedback analysis, planning, and team follow-through.
  • Apply basic accuracy, confidentiality, consent, and human-review practices when working with AI-generated meeting insights.

Tools covered

Fireflies.aiAI NotetakerAI Meeting SummariesAskFredSmart SearchTopic TrackersConversation IntelligenceAction Items

Who should attend

  • Product Managers
  • Product Owners
  • Service Managers
  • Product Operations Professionals
  • Product Analysts
  • Business Analysts
  • Customer Experience Managers
  • Customer Success Managers
  • Product Marketing Managers
  • User Research Professionals
  • Implementation & Service Delivery Managers
  • Product Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of product, service, or customer-facing business activities
  • Familiarity with customer interviews, product meetings, service reviews, or stakeholder discussions
  • Basic computer and internet proficiency
  • Familiarity with online meeting platforms is helpful
  • No programming or technical AI knowledge required
  • No previous Fireflies.ai experience required

TOC Modules

Concepts
  • Understanding Fireflies.ai as an AI meeting intelligence platform
  • Understanding the Capture → Transcribe → Summarise → Analyse → Act workflow
  • Identifying suitable meetings such as customer discovery, product reviews, service reviews, and stakeholder discussions
  • Understanding the difference between recordings, transcripts, summaries, and conversation intelligence
Practical activities
  • Exploring a sample product or customer meeting in Fireflies
  • Reviewing a transcript, AI-generated summary, and extracted actions
  • Identifying product-related information from a sample conversation

Scenarios

Customer Feedback to Product Insight

Customer Conversation → Fireflies Capture → AI Summary → AskFred → Pain Points & Feature Requests → Product Insight

Participants use Fireflies.ai to convert customer conversations into structured product insights, reducing manual note-taking and improving the speed and consistency of feedback analysis.

Product Review to Action Plan

Product Review Meeting → Decisions & Blockers → Action Items → Owners → Follow-Up Plan

Participants transform a product-review discussion into a clear decision and follow-up structure, improving documentation, accountability, and product-planning efficiency.

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