Role-Based Programme
RB0995

Fireflies.ai for Marketing

Turn Conversations into Campaign Insights & Action

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Fireflies.ai to capture and analyse marketing, customer, agency, and campaign conversations.
  • Convert meetings into structured campaign decisions, audience insights, content requirements, actions, and follow-ups.
  • Use AskFred, Smart Search, and Topic Trackers to identify recurring customer, market, competitor, and campaign themes.
  • Apply conversation intelligence to improve campaign reviews, customer research, and cross-functional collaboration.
  • Build reusable workflows for converting marketing meetings into insights, briefs, actions, and management updates.

Tools covered

Fireflies.aiAI NotetakerAI Meeting SummariesAskFredGlobal AskFredSmart SearchTopic TrackersConversation IntelligenceAI SkillsAction ItemsCRM & Collaboration Integrations

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Brand Managers
  • Content Marketing Professionals
  • Product Marketing Managers
  • Social Media Managers
  • Marketing Communications Professionals
  • Market Research Professionals
  • Performance Marketing Professionals
  • Marketing Operations Professionals
  • Agency & Creative Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign activities
  • Familiarity with customer, agency, campaign, or stakeholder meetings
  • Basic computer and internet proficiency
  • Familiarity with CRM or collaboration tools is helpful
  • No programming or technical AI knowledge required
  • No previous Fireflies.ai experience required

TOC Modules

Concepts
  • Understanding Fireflies.ai as an AI-powered meeting intelligence platform
  • Understanding the Capture → Transcribe → Summarise → Analyse → Act workflow
  • Identifying use cases across campaign meetings, agency discussions, customer interviews, and marketing reviews
  • Understanding transcripts, summaries, actions, search, and conversation intelligence
Practical activities
  • Exploring Fireflies using a sample marketing meeting
  • Reviewing an AI-generated transcript and summary
  • Identifying campaign decisions, audience insights, and next steps

Scenarios

Customer Conversations to Campaign Insight

Customer Meetings → Fireflies Capture → AskFred / Topic Trackers → Needs & Pain Points → Messaging Insights → Campaign Brief → Marketing Action

Participants analyse customer conversations to identify recurring needs, objections, and themes, converting them into actionable messaging and campaign inputs.

Campaign Review to Optimisation Action

Campaign Review Meeting → AI Summary → Results & Issues → Recommendations → Owners → Deadlines → Follow-Up

Participants transform a campaign-review discussion into a structured optimisation workflow that improves documentation, ownership, and marketing-team follow-through.

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