Role-Based Programme
RB0994

Fireflies.ai for Marketing

Capture Campaign Insights, Customer Voice & Action from Meetings

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Fireflies.ai can capture and structure campaign, agency, customer, research, and marketing review meetings.
  • Explore methods for identifying customer insights, campaign decisions, creative feedback, priorities, commitments, and next steps.
  • Experience AskFred, Smart Search, and Topic Trackers for retrieving marketing information and recurring audience or campaign themes.
  • Recognise how meeting intelligence can improve campaign coordination, stakeholder alignment, documentation, and follow-through.
  • Apply appropriate consent, confidentiality, accuracy, and human-review practices when using AI-generated marketing insights.

Tools covered

Fireflies.aiAI NotetakerMeeting TranscriptsAI SummariesAction ItemsAskFredSmart SearchTopic TrackersConversation IntelligenceAI Skills

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Brand Managers
  • Campaign Managers
  • Content Marketing Professionals
  • Product Marketing Managers
  • Marketing Communications Professionals
  • Social Media Managers
  • Performance Marketing Professionals
  • Market Research Professionals
  • Creative & Agency Management Professionals
  • Marketing Operations Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing, campaigns, customers, or brand communication
  • Familiarity with campaign reviews, agency meetings, customer discussions, or planning meetings
  • Basic computer and internet proficiency
  • No technical AI or programming knowledge required
  • No previous Fireflies.ai experience required

TOC Modules

Concepts
  • Understanding Fireflies.ai as an AI meeting transcription and intelligence platform
  • Identifying suitable meetings such as campaign reviews, agency discussions, research interviews, and planning sessions
  • Understanding the Capture → Transcribe → Summarise → Analyse → Act workflow
  • Understanding transcripts, summaries, decisions, actions, and conversation insights
Practical activities
  • Exploring a sample marketing meeting in Fireflies
  • Reviewing AI-generated notes, decisions, feedback, and action items

Scenarios

Campaign Review to Marketing Action Plan

Campaign Review Meeting → Fireflies Capture → Performance Discussion → Creative Feedback → Decisions → Owners → Next Actions

Participants convert a campaign-review conversation into a structured record of decisions, feedback, priorities, and follow-up actions.

Customer Conversation to Marketing Insight

Customer Discussion → Transcript → Needs & Objections → Recurring Themes → Marketing Insight → Messaging / Campaign Input

Participants use Fireflies.ai to extract relevant customer insights from conversations and convert them into structured inputs for campaign messaging and marketing planning.

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