Role-Based Programme
RB0982

Poe for Marketing

Multi-Model AI for Research, Content & Campaign Productivity

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Poe and multiple AI models for marketing research, planning, content creation, and campaign support.
  • Apply structured prompting techniques to develop audience insights, campaign ideas, messaging, content, and marketing analysis.
  • Compare outputs from different AI models to improve creative variety, challenge assumptions, and strengthen marketing decisions.
  • Use text, image, and video AI models available through Poe to support practical multi-format marketing-content workflows.
  • Create a reusable marketing-focused Prompt Bot for recurring content, research, or campaign activities.

Tools covered

PoeMultiple AI Models & BotsPrompt EngineeringMulti-Model ComparisonImage Generation ModelsVideo Generation ModelsPrompt BotsKnowledge Bases

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Brand Managers
  • Campaign Managers
  • Social Media Managers
  • Product Marketing Managers
  • Performance Marketing Professionals
  • Marketing Communications Professionals
  • Market Research Professionals
  • Creative Marketing Teams
  • Marketing Analysts
  • Advertising & Agency Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing, campaigns, audiences, and content activities
  • Familiarity with digital marketing or business communication is helpful
  • Basic computer and internet proficiency
  • Basic understanding of Generative AI is helpful but not mandatory
  • No programming knowledge required
  • No previous Poe experience required

TOC Modules

Concepts
  • Understanding Poe as a platform for accessing multiple AI models and specialised bots
  • Understanding how different AI models can provide different creative, analytical, and communication outputs
  • Identifying suitable marketing activities for AI assistance
  • Understanding limitations, hallucinations, brand risks, and the need for human review
Practical activities
  • Exploring multiple Poe models using the same marketing requirement
  • Comparing outputs for creativity, relevance, depth, and usability
  • Identifying suitable models for selected marketing activities

Scenarios

Market Insight to Integrated Campaign

Marketing Objective → Audience & Competitor Research → Multi-Model Analysis → Campaign Concept → Messaging → Channel Content → Creative Review

Participants use multiple Poe models to research a target market, compare creative directions, and develop a coordinated campaign concept with messaging and multi-channel content.

Campaign Brief to Multi-Format Creative Workflow

Campaign Brief → Text Model → Campaign Copy → Image Model → Visual Concept → Video Model → Short-Form Creative → Human Review

Participants use Poe's multi-model environment to move from a single campaign brief into text, image, and video concepts, improving creative productivity while maintaining human brand and quality control.

**Capability Reference:** Poe currently provides access to general-purpose AI bots as well as image, video, and audio generation models from multiple providers. Its Creator Platform also supports Prompt Bots with custom instructions and optional knowledge bases.

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