Role-Based Programme
RB0981

Poe for Marketing

Explore Multi-Model AI for Research, Content & Campaign Creativity

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Poe provides access to multiple AI models for marketing research, ideation, content, and campaign activities.
  • Explore structured prompting techniques for generating audience insights, campaign ideas, messaging, and marketing content.
  • Experience multi-model comparison to evaluate alternative creative and strategic perspectives.
  • Apply Poe to practical marketing research, content creation, and campaign-planning activities.
  • Recognise responsible AI practices involving accuracy, brand alignment, confidentiality, and human review.

Tools covered

PoeMultiple AI ModelsPromptingFile UploadsImage GenerationPrompt BotsMulti-Model Comparison

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Brand Managers
  • Campaign Managers
  • Content Marketing Professionals
  • Social Media Professionals
  • Product Marketing Professionals
  • Marketing Communications Professionals
  • Marketing Executives
  • Creative & Agency Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign activities
  • Familiarity with digital content or customer communication is helpful
  • Basic computer and internet proficiency
  • No programming or technical AI knowledge required
  • No previous Poe experience required

TOC Modules

Concepts
  • Understanding Poe as a platform for accessing multiple AI models
  • Understanding how different AI models can provide different creative and analytical perspectives
  • Identifying marketing applications across research, campaigns, content, and communication
  • Understanding the role of human marketing judgement in AI-generated outputs
Practical activities
  • Exploring available AI models and assistants in Poe
  • Asking the same marketing question across multiple models
  • Comparing outputs for relevance, creativity, and usefulness

Scenarios

Marketing Campaign Brief to Multi-Channel Content

Campaign Brief → Poe Research → Multi-Model Ideation → Messaging → Content Variations → Visual Concept → Human Review

Participants use Poe to transform a campaign requirement into researched ideas, messaging options, content concepts, and visual directions for multiple marketing channels.

Customer Insight to Marketing Opportunity

Customer Information → Poe Analysis → Needs & Pain Points → Multi-Model Comparison → Marketing Opportunity → Campaign Recommendation

Participants analyse customer information using multiple AI models, compare perspectives, and convert validated insights into practical campaign and messaging recommendations.

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.