Role-Based Programme
RB0943

NotebookLM for Marketing

Research, Analyse & Build Source-Grounded Marketing Intelligence

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Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in using NotebookLM for market research, customer analysis, competitor intelligence, campaign planning, and marketing decision support.
  • Build source-grounded workflows that combine reports, research, customer feedback, campaign documents, and internal marketing information.
  • Analyse multiple sources to identify market trends, audience needs, competitor positioning, content opportunities, risks, and information gaps.
  • Create reusable marketing briefs, comparison tables, campaign insights, research reports, and stakeholder-ready outputs.
  • Apply source validation, confidentiality, critical thinking, and human marketing judgement when using AI-generated analysis.

Tools covered

NotebookLMSource-Grounded ChatCitationsSource DiscoveryMulti-Source AnalysisReportsData TablesMind MapsAudio OverviewsVideo OverviewsSlide Decks

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Brand Managers
  • Product Marketing Managers
  • Market Research Professionals
  • Content Marketing Professionals
  • Campaign Managers
  • Marketing Communications Professionals
  • Customer & Consumer Insights Professionals
  • Competitive Intelligence Professionals
  • Growth Marketing Professionals
  • Marketing Analysts
  • Marketing Strategy Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing concepts and activities
  • Familiarity with market research, campaigns, customer insights, or marketing reports
  • Basic understanding of audience segmentation and brand communication is helpful
  • Basic computer and internet proficiency
  • No programming knowledge required
  • No previous NotebookLM experience required

TOC Modules

Concepts
  • Understanding NotebookLM as a source-grounded AI research and knowledge workspace
  • Understanding notebooks, sources, chat, citations, and generated outputs
  • Identifying applications across research, campaigns, customer insights, content, and competitive intelligence
  • Understanding source-grounded analysis versus general AI responses
Practical activities
  • Creating a marketing-focused notebook
  • Adding sample reports, campaign documents, customer information, and research sources
  • Asking marketing questions and validating responses against citations

Scenarios

Market & Competitor Intelligence to Campaign Strategy

Market Reports + Competitor Sources + Customer Research → NotebookLM → Trend & Competitor Analysis → Audience Insights → Positioning Opportunities → Campaign Brief

Participants combine multiple marketing sources to identify market trends, competitor positioning, customer needs, and differentiation opportunities before creating a source-grounded campaign strategy brief.

Customer & Campaign Data to Marketing Optimisation

Customer Feedback + Campaign Reports + Product Information → NotebookLM → Theme Analysis → Performance Insights → Messaging Opportunities → Marketing Review Brief

Participants analyse customer and campaign information to identify recurring themes, campaign learnings, and messaging opportunities before preparing an actionable marketing-review brief.

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