Role-Based Programme
RB0942

NotebookLM for Marketing

Research, Analyse & Transform Market Information into Campaign Insights

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Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using NotebookLM to organise and analyse marketing research, customer insights, campaign reports, competitor information, and brand documents.
  • Apply source-grounded questioning to identify audience needs, market trends, competitor positioning, campaign insights, and content opportunities.
  • Compare multiple marketing sources to identify patterns, gaps, differences, and actionable findings.
  • Create reusable workflows for research synthesis, campaign planning, content briefing, performance reviews, and management communication.
  • Apply source validation, confidentiality, brand judgement, and human review when using AI-generated marketing insights.

Tools covered

NotebookLMSource-Grounded ChatCitationsSource ManagementReportsData TablesMind MapsSlide DecksAudio OverviewsVideo Overviews

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Brand Managers
  • Content Marketing Professionals
  • Campaign Managers
  • Product Marketing Managers
  • Social Media Managers
  • Marketing Communications Professionals
  • Market Research Professionals
  • Performance Marketing Professionals
  • Customer Insights Professionals
  • Marketing Analysts
  • Agency & Creative Strategy Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing, campaigns, audiences, and content activities
  • Familiarity with marketing reports, research documents, campaign briefs, or competitor information
  • Basic computer and internet proficiency
  • No programming or technical AI knowledge required
  • No previous NotebookLM experience required

TOC Modules

Concepts
  • Understanding NotebookLM as a source-grounded research and knowledge workspace
  • Understanding notebooks, sources, chat, citations, and generated outputs
  • Identifying suitable sources such as research reports, campaign briefs, customer studies, and brand guidelines
  • Understanding the difference between source-grounded insights and general AI responses
Practical activities
  • Creating a marketing-focused notebook using sample sources
  • Reviewing generated source summaries and key themes
  • Asking initial questions about audiences, markets, and campaigns

Scenarios

Market Research to Campaign Brief

Market Research + Customer Insights + Competitor Information → NotebookLM Analysis → Key Themes → Audience Needs → Positioning Opportunities → Campaign Brief

Participants consolidate multiple marketing sources to create a source-grounded campaign brief with clear audience insights, competitive context, and messaging direction.

Campaign Review to Marketing Action Plan

Campaign Reports + Performance Commentary + Customer Feedback → Multi-Source Analysis → Results & Learnings → Gaps → Recommendations → Next-Campaign Actions

Participants use NotebookLM to synthesise campaign evidence into a structured review, helping marketing teams identify learnings and prepare better-informed actions for the next campaign.

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