Role-Based Programme
RB0941

NotebookLM for Marketing

Research, Analyse & Build Source-Grounded Marketing Insights

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Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how NotebookLM can support market research, customer analysis, campaign planning, and marketing knowledge management.
  • Explore source-grounded AI for analysing reports, customer feedback, competitor information, and campaign documents.
  • Identify customer needs, market trends, competitor insights, campaign opportunities, and information gaps.
  • Experience practical workflows for creating marketing briefs, research summaries, and content inputs.
  • Recognise source validation, brand accuracy, confidentiality, and human-review requirements.

Tools covered

NotebookLMSource-Grounded ChatCitationsFile & Web SourcesReportsMind MapsData TablesAudio Overviews

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Brand Managers
  • Campaign Managers
  • Content Marketing Professionals
  • Product Marketing Professionals
  • Market Research Professionals
  • Marketing Communications Professionals
  • Social Media Professionals
  • Marketing Executives

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign activities
  • Familiarity with market research, customer information, or marketing documents
  • Basic computer and document-handling skills
  • No programming or advanced AI knowledge required
  • No previous NotebookLM experience required

TOC Modules

Concepts
  • Understanding NotebookLM as a source-grounded AI research environment
  • Understanding notebooks, sources, citations, chat, and generated outputs
  • Identifying applications across market research, campaigns, customer insights, and content planning
  • Understanding source-grounded responses versus general AI outputs
Practical activities
  • Creating a notebook for a sample marketing initiative
  • Adding marketing sources and asking source-grounded questions
  • Reviewing citations supporting generated insights

Scenarios

Market Research to Campaign Brief

Market Reports + Competitor Sources + Customer Information → NotebookLM Analysis → Trends & Audience Needs → Opportunities → Campaign Brief

Participants combine market, competitor, and customer information to produce an evidence-backed campaign brief with clear audience insights and marketing opportunities.

Customer Feedback to Content Strategy

Customer Feedback → Source-Grounded Analysis → Pain Points & Questions → Content Themes → Messaging Recommendations

Participants analyse customer feedback to identify recurring questions and needs, converting validated insights into practical content and messaging recommendations.

**Current Capability Reference:** NotebookLM currently supports source-based chat along with Studio outputs including Reports, Mind Maps, Data Tables, Audio Overviews, Video Overviews, Slide Decks, and Infographics.

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