Role-Based Programme
RB0802

Make.com for Marketing

Integrated Campaign Automation, Lead Orchestration & AI-Assisted Marketing Operations

IMAGE REQUIRED
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in designing Make.com workflows for campaign operations, lead management, content processes, customer journeys, and marketing reporting.
  • Integrate CRM, forms, email, advertising, collaboration, and analytics platforms to reduce repetitive marketing work and manual handoffs.
  • Build reusable automation using routers, filters, webhooks, scheduling, APIs, iterators, and aggregators.
  • Apply AI-assisted workflows for lead enrichment, campaign analysis, content preparation, customer-feedback processing, and marketing intelligence.
  • Implement approval, brand-governance, consent, data-quality, error-handling, and human-review controls across marketing automation.

Tools covered

Make.com Scenario BuilderTriggers & ActionsRoutersFiltersWebhooksSchedulingIteratorsAggregatorsData StoresHTTP/API IntegrationCRM & Marketing IntegrationsMake AI AgentsError Handlers

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Marketing Operations Professionals
  • Campaign Managers
  • Demand Generation Professionals
  • Growth Marketing Professionals
  • Content Marketing Professionals
  • CRM & Lifecycle Marketing Professionals
  • Lead Generation Professionals
  • Product Marketing Professionals
  • Marketing Analysts
  • Marketing Automation Specialists
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of digital marketing, campaigns, leads, content, or customer-engagement workflows
  • Familiarity with CRM, email marketing, forms, advertising, or collaboration platforms
  • Basic awareness of marketing data and campaign-performance metrics
  • Basic understanding of workflow logic is helpful
  • No advanced programming expertise required
  • No previous Make.com course attendance required

TOC Modules

Concepts
  • Understanding scenarios, modules, triggers, actions, connections, and scenario executions
  • Identifying repetitive marketing activities suitable for automation
  • Understanding scheduled, event-driven, and on-demand marketing workflows
Practical activities
  • Mapping a manual marketing process into an automated scenario
  • Building and running a multi-step marketing workflow

Scenarios

Multi-Channel Campaign Lead to Sales Handoff

Campaign Response → Make.com → Lead Validation → Enrichment → Qualification → Segmentation → CRM Update → Sales Assignment → Follow-Up → Campaign Attribution

Participants build an integrated lead-management workflow that captures campaign responses, applies qualification logic, updates connected systems, and creates a structured sales handoff.

Campaign Performance to Optimisation Action

Campaign Data Sources → Make.com → Data Consolidation → KPI Analysis → AI-Assisted Summary → Underperforming Segment / Channel → Marketing Review → Optimisation Action

Participants automate campaign-performance consolidation and use AI-assisted analysis to surface potential improvement areas while keeping final budget, targeting, and optimisation decisions with marketing professionals.

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.