Role-Based Programme
RB0756

Synthesia for Customer Service & Customer Success

Create Scalable Support, Onboarding & Customer Education Videos

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability in creating professional customer-support and customer-success videos with Synthesia.
  • Convert FAQs, help articles, onboarding content, product guidance, and service processes into engaging videos.
  • Create branded and multilingual customer education content using AI avatars, voices, templates, and translation.
  • Apply screen recordings and interactive elements to product walkthroughs, troubleshooting, and self-service learning.
  • Build reusable Customer Need → Script → Video → Review → Publish → Measure workflows.

Tools covered

Synthesia AI Video PlatformAI AvatarsAI VoicesAI Video AssistantScreen RecorderTemplatesBrand Kits1-Click TranslationMultilingual Video PlayerInteractivityVideo AnalyticsCollaboration

Who should attend

  • Customer Service Managers
  • Customer Success Managers
  • Customer Support Professionals
  • Customer Experience Professionals
  • Customer Onboarding Specialists
  • Technical Support Professionals
  • Customer Education Professionals
  • Customer Operations Professionals
  • Client Relationship Managers
  • Knowledge Management Professionals
  • Support Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of customer service or customer-success processes
  • Familiarity with FAQs, help articles, onboarding, support content, or product guidance
  • Basic presentation and communication skills
  • No video-editing expertise required
  • No previous Synthesia experience required

TOC Modules

Concepts
  • Understanding AI video creation and its role in customer service and success
  • Exploring avatars, voices, scenes, templates, media, and video structure
  • Identifying suitable use cases across support, onboarding, education, and adoption
  • Understanding when video should complement rather than replace human customer interaction
Practical activities
  • Creating a first customer-facing video from a simple script
  • Selecting an appropriate avatar, voice, layout, and template

Scenarios

Help Article to Multilingual Self-Service Video

Customer Issue → Existing FAQ / Help Article → Script → Synthesia Video → Product Walkthrough → Translation → Review → Knowledge Base Publication

Participants transform an existing support article into an easy-to-follow multilingual video that helps customers resolve a common issue independently.

New Customer to Product Adoption Journey

Customer Onboarding Need → Learning Steps → Screen Recording → AI Avatar Narration → Interactive Checkpoint → Publish → Engagement Review

Participants create a structured onboarding video that guides a new customer through an important product workflow and uses engagement evidence to improve future customer education.

## Current Capability Reference

Synthesia currently positions its platform for customer enablement, including converting text-based FAQs into AI-avatar videos and supporting multilingual customer content. Its current platform includes AI avatars, AI voices, translation, interactivity, screen-based content, collaboration, and analytics capabilities. ([Synthesia][1])

Synthesia currently supports video creation and voice localization across **160+ languages**, while one-click translation and the multilingual video player are available on eligible Enterprise plans. ([Synthesia][2])

For product and customer education, Synthesia also supports turning help articles or product material into videos, updating videos without complete re-recording, applying Brand Kits, and analysing viewer engagement. ([Synthesia][3])

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